The LYCRA brand is a global phenomenon that knows no cultural bounds.
So just as the West's leading fashion houses work to develop garments with LYCRA, now India's top designers have sparked a fashion revolution by introducing LYCRA fiber into their latest sari ranges.
Taking inspiration from both East and West, the new range of saris was created by Deepika Govind using a number of different LYCRA-blend fabrics including cotton, lame and silk.
The saris have six advantages over traditional garments, thanks to their use of ground-breaking Sensitive fabric with LYCRA fibre made by Eurojersey: 1 Greater comfort – the fabric now stretches in two-directions thanks to the innovative use of LYCRA fiber;
2 Less material - saris can be made with only 4.5 yards of fabric compared to the usual 6 yards;
3 Lighter weight – thanks to Sensitive fabric with LYCRA, saris are now half the weight and drape more easily;
4 Improved breathability – ideal for warmer climates;
5 Quick drying – with easycare status, fabrics are easy to wash and dry quicker than traditional fabrics;
6 Enhanced colours – Sensitive fabric has a completely uniform surface, resulting in colour enhancement and high-definition yield for prints; it also provides endless creative possibilities for inserts and creative edgings.
Additional benefits, found in certain garments across the range, include anti-bacterial properties, as wellas anti-UV and chlorine resistant capabilities, making them ideal for climates with round-the-year warmer weather.