SPRING - Brand Exploratory Workshop on Oct 26

30 Sep '05

2 min read

Standards, Productivity and Innovation Board SPRING Singapore will organize a seminar of Brand Exploratory Workshop on October 26, 2005.

Seminar details:
Transforming Businesses Into Brands
Date: 26 October 2005 (Wed)
Time: 8.30am - 5.30pm
Venue: Grand Copthorne
Waterfront Hotel
Grand Ballroom
Fee: $80 per participant (includes 5% GST, light refreshment, lunch and printed materials)
Dresscode: Business Attire

BRANDING – BRIDGING BUSINESS TO MARKETS
Business leaders and marketers need to know that it's not enough to promote "features and benefits" of their business or products. With so many products of similar purpose and quality on the market, managers need to provide customers with desirable "experiences" defined in relation to the product or the relationship.

Who should attend this workshop:
• Business owners
• CEOs
• CFOs
• Chief Marketing Officers

This seminar is targeted at Singapore companies which provide products and services to other businesses and companies i.e. B-2-Bs.

Click here for more details:

Branding is both an art and a science; and the forms and methods of branding differ from company to company. The ultimate objectives of branding are to create a strong position for your brand in the customer's mind which will lead to a sustainable and profitable relationship but the methods used in branding need not be elaborate or expensive. It will show how to start with manageable and inexpensive methods.

SPRING Singapore's mission is to enhance the competitiveness of enterprises for a vibrant Singapore economy. It works to nurture a pro-business environment that encourages enterprise formation and growth, facilitate the growth of industries, enhance productivity & innovation and capabilities of enterprises, and help increase access to markets and business opportunities. Our vision is to nurture a host of dynamic and innovative Singapore enterprises.

SPRING Singapore

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