What consumers want out of their sustainable wipes products - and what it means to be “green” - will be focal points of the second annual World of Wipes (WOW) International Conference. The event will once again explore topics ranging from raw materials to converting and end-use applications during three days of seminars and networking June 16-18 at the Millennium Knickerbocker Hotel in Chicago, Ill.
This Conference, organized by INDA, Association of the Nonwoven Fabrics Industry, is devoted solely to key issues affecting the wipes industry, with a concentration on substrates, active ingredients, packaging, market metrics, industry challenges and market opportunities, particularly in Asia and Europe. The inaugural event in 2007 in Atlanta drew more than 200 attendees.
WOW will feature the premiere of the new Flushability Guidelines for the wipes industry. Attendees will learn about these new Guidelines, which include tests that determine whether products are flushable. The document has been developed by leading member companies in INDA and EDANA over the past three years. This critical document will be unveiled at WOW by presenters from Kimberly-Clark and Procter & Gamble.
At the heart of WOW 2008 will be a focus on sustainability and how companies can gain an advantage by going green. As part of this focus, first-day keynote speaker Darrin Duber-Smith, of Green Marketing, Inc., will speak on “The Green Imperative: Sustainability and Social Responsibility in Marketing.” Duber-Smith will discuss the growing importance of incorporating people and environmental considerations into a business model.
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