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Home / Knowledge / News / Textiles / Cotton Inc & GUESS by Marciano to promote denim recycling program
Cotton Inc & GUESS by Marciano to promote denim recycling program
05
May '08
Cotton Incorporated's COTTON. FROM BLUE TO GREEN. denim recycling program joins forces with GUESS by Marciano to develop a nationwide denim drive to aid communities in need.

The “denim drive” is a call to action to donate old denim and give it “new life” by converting it into UltraTouch natural cotton fiber insulation.

GUESS by Marciano will have denim drop-off locations in select US stores during the month of April 2008 and in additional US and Canada stores during the month of May 2008.

Once the denim is collected and converted into natural cotton fiber insulation, it will be contributed to help aid in the rebuilding of houses.

GUESS by Marciano will provide an incentive to help meet the goal of 5000 pieces of donated denim; a 10% retail discount will be given to all customers contributing a piece of old denim at any of the store locations. The discount will be used towards the purchase of new jeans.

“Cotton Incorporated is excited to form a partnership with GUESS by Marciano to promote the COTTON. FROM BLUE TO GREEN. denim drive,” states Paula G. Rosario, Vice President, Consumer Marketing - Strategic Alliances, Cotton Incorporated.

In 2006, the COTTON. FROM BLUE TO GREEN program collected enough denim to insulate more than 30 homes in Baton Rouge, Louisiana for families displaced by the 2005 hurricanes.

In 2007 the amount of denim collected more than doubled, affording us the opportunity to expand the donation and provide insulation to Habitat for Humanity affiliates in Baton Rouge, New Orleans and the Mississippi Gulf Coast.


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