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'World of Waverly' features Sandra Lee, Home & Style expert

14
May '08
NexCen Brands Inc, owner of the Waverly brand, will kick off its 2008 “World of Waverly” ad campaign this month in Better Homes & Gardens. The new ad campaign will feature Waverly spokesperson Sandra Lee.

Sandra Lee is a Home and Style expert and the host of “Semi-Homemade Cooking with Sandra Lee” on the Food Network. The ad features the Waverly Sun N Shade outdoor fabric product line with Sandra Lee stating “Waverly makes me feel right at home.”

The World of Waverly campaign is designed to communicate the different lifestyles embodied by the Waverly brand. A series of full-page four-color ads depict Sandra Lee in different lifestyles (i.e., Living, Dining) based on the five Waverly design themes. (Modern Essentials, Past Perfect, Town & Country, Beautiful Things, Cultural Rhythms)

A “lifestyle montage” ad was also created to show the various Waverly product categories. All ads picture Sandra Lee feeling right at home with Waverly products.

“Sandra truly captures the classic spirit of the Waverly brand and will help our audience embrace the Waverly signature look into their personal lifestyles,” said Rick Platt, president of NexCen Home Studios. “Waverly is expanding into a complete lifestyle resource for our customer. We expect Sandra's savvy style will help connect our passionate consumers to new products and lifestyles.

“Our new ads were designed to include key retailers where Waverly products are sold. We know our customers love the Waverly brand so we wanted to make it obvious where they can purchase our products.”

Other ads in the campaign will appear in top magazines later this fall, including Better Homes & Gardens, Country Home, Traditional Home, and Family Circle magazine.

NexCen Brands Inc


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