Like-for-Like v Total Sales
The 'like-for-like' figure shows how much consumers are spending on a comparable basis, in the same stores year on year. It strips out the effect of expansions, new shop openings and closures on retailer's sales or profits. It is this figure that is looked at by the city and analysts as an accurate and comprehensive measure of the industry's performance, as it removes any increase in retail floorspace.
The 'total' figure, which incorporates these increases, is not a true reflection of retail spend, but merely a reflection of industry growth. The like-for-like figure also monitors the increase or decrease at stores that have been open for at least one year.
UK's retail trade organization The British Retail Consortium is the lead trade association representing the whole range of retailers, from the large multiples and department stores through to independents, selling a wide selection of products through centre of town, out of town, rural and virtual stores.