Arch Chemicals engages itself into Purista performance-textile treatment business which essentially supports the recently launched United Nations Environment Program (UNEP) campaign titled, 'Eco-Tips for Jeans'.
This campaign aims to engage young people to prevent severe climate changes and reduce energy consumption by proper treatment of clothing.
A television and internet advertising campaign broadcasted by the UNEP targets the younger generation and entails brief, clear and relevant tips about how often to wear, wash and dry the jeans in order to save energy.
Sources from Arch Chemicals confirmed Fibre2fashion about the campaign stating, “Our Purista textile treatment business, a UNE Program, encourages young people to wash their jeans less frequently, helping save both water and energy. The UN's conclusions echo studies that Arch Chemicals has conducted about the value of textiles treated with Purista, which combats odor-causing bacteria, enabling users to wash these textiles less frequently, since they stay fresher longer.”
The using aspect of textile has certainly become significant for the manufacturers as well as the consumers, who have come to realize that the wash-less approach does have real environmental benefits for the gigantic apparel market.
Fibre2fashion News Desk - India
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