Textile and clothing industry in almost all of the regions in China is struggling to cope with international trade pressures and that in Shishi city, Fujian province is no exception.
Shishi is one of the key trade centres of China and many Taiwan-funded companies, here, are doing well. However, same cannot be said about the domestic enterprises.
It has been noted that local companies are trying out various strategies to recover and maintain their level.
While some have diverted their focus towards local markets, others are striving hard to penetrate foreign markets.
Sources reported that several of the firms are hiring foreign experts to thoroughly understand their functioning and provide guidance for future measures.
According to these experts most of the companies passed the international product standards and were capable of bagging big export orders.
They said that these Chinese companies must open franchise outlets and branches in major commercial cities of other countries. This will help them get a closer look at the potential consumers and come up with effective advertising and marketing strategies.
Fibre2fashion News Desk - China
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