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Expansion of Good Bed Martha Stewart mattress line

10
Sep '08
Martha Stewart Living Omnimedia Inc announced the introduction of Martha Stewart The Good Bed, a new line of branded mattresses.

The Good Bed, an expansion of the company's portfolio of home decorating products, is now available through select independent furniture stores and will be available at department store chains and bedding specialty retailers.

Martha Stewart, MSLO's Founder, stated: "Our lives are so demanding and fast-paced that it can be hard to wind down at the end of the day. When I go to sleep, I want a mattress that is comfortable and well made.

The Good Bed line is exactly that: our mattresses are designed using the highest quality materials such as 100% cotton, New Zealand wool, natural latex, and kiln-dried spruce."

Designed by Martha Stewart and the MSLO design team and manufactured by The Good Bed LLC, an entity formed by MSLO and Columbus, Ohio-based Schottenstein Stores Corporation, the line is comprised of twelve mattresses, each covered in woven or knit tickings of 100% cotton and starting at $1,000.

The mattresses are available in twin, full, queen, king, and California king sizes, and in comfort levels of firm, medium-firm, and plush.

Each includes proprietary dual-directional coil innerspring support, a supportive soy foam comfort edge that makes it more comfortable to get into and out of bed, and continental tailoring for easier placement of fitted sheets. Select mattresses feature tight, Euro, box, and pillow tops, as well as layers of soy and visco foam.

Recognizing that marketplace is filled with exceptionally thick mattresses, Stewart worked with The Good Bed to develop beds that are sensibly scaled and provide lasting comfort and support. The beds are designed for consumers seeking quality, craftsmanship, thoughtful design, and good value.

Robin Marino, Co-Chief Executive Officer for MSLO and President of Merchandising, said: "Mattresses are a natural extension of our home furnishings assortment.

We are pleased to be collaborating with The Good Bed, which shares our commitment to bringing well-designed, high-quality products to consumers."

Rob Casey, President of The Good Bed, stated: "We're thrilled to be working with Martha Stewart and her team. They bring an incomparable dedication to design and functionality, qualities that distinguish this line and that greatly benefit consumers.

Martha Stewart represents a tremendous opportunity for retailers to expand their traditional market reach with a brand to which many consumers turn when seeking ideas, information and products for their homes."

Retailers are invited to view the line during the October 2008 High Point Market at The Good Bed showroom in High Point, North Carolina.

Martha Stewart Living Omnimedia Inc


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