Home / Knowledge / News / Textiles / Expansion of Good Bed Martha Stewart mattress line
Expansion of Good Bed Martha Stewart mattress line
10
Sep '08
Martha Stewart Living Omnimedia Inc announced the introduction of Martha Stewart The Good Bed, a new line of branded mattresses.

The Good Bed, an expansion of the company's portfolio of home decorating products, is now available through select independent furniture stores and will be available at department store chains and bedding specialty retailers.

Martha Stewart, MSLO's Founder, stated: "Our lives are so demanding and fast-paced that it can be hard to wind down at the end of the day. When I go to sleep, I want a mattress that is comfortable and well made.

The Good Bed line is exactly that: our mattresses are designed using the highest quality materials such as 100% cotton, New Zealand wool, natural latex, and kiln-dried spruce."

Designed by Martha Stewart and the MSLO design team and manufactured by The Good Bed LLC, an entity formed by MSLO and Columbus, Ohio-based Schottenstein Stores Corporation, the line is comprised of twelve mattresses, each covered in woven or knit tickings of 100% cotton and starting at $1,000.

The mattresses are available in twin, full, queen, king, and California king sizes, and in comfort levels of firm, medium-firm, and plush.

Each includes proprietary dual-directional coil innerspring support, a supportive soy foam comfort edge that makes it more comfortable to get into and out of bed, and continental tailoring for easier placement of fitted sheets. Select mattresses feature tight, Euro, box, and pillow tops, as well as layers of soy and visco foam.

Recognizing that marketplace is filled with exceptionally thick mattresses, Stewart worked with The Good Bed to develop beds that are sensibly scaled and provide lasting comfort and support. The beds are designed for consumers seeking quality, craftsmanship, thoughtful design, and good value.

Robin Marino, Co-Chief Executive Officer for MSLO and President of Merchandising, said: "Mattresses are a natural extension of our home furnishings assortment.

We are pleased to be collaborating with The Good Bed, which shares our commitment to bringing well-designed, high-quality products to consumers."

Rob Casey, President of The Good Bed, stated: "We're thrilled to be working with Martha Stewart and her team. They bring an incomparable dedication to design and functionality, qualities that distinguish this line and that greatly benefit consumers.

Martha Stewart represents a tremendous opportunity for retailers to expand their traditional market reach with a brand to which many consumers turn when seeking ideas, information and products for their homes."

Retailers are invited to view the line during the October 2008 High Point Market at The Good Bed showroom in High Point, North Carolina.

Martha Stewart Living Omnimedia Inc


Must ReadView All

VF Corporation to split into two independent companies

Apparel/Garments | On 14th Aug 2018

VF Corporation to split into two independent companies

VF Corporation, a global leader in branded lifestyle apparel,...

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Urmil Arya

Sushila International, a well established textile organisation established ...

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search