>>
Rewind 2021 and prospects for 2022 Rewind 2021 and prospects for 2022
Home / Knowledge / News / Textiles / Singha Corporation unveils new marketing dimension

Singha Corporation unveils new marketing dimension

11
Sep '08
Singha Corporation is strengthening its brand presence in Thailand by launching a shop called “Singha Life” at Siam Center, aimed at penetrating new marketing channels to reach more consumers, especially people in the new generation who have their own unique styles.

Top fashion designers, such as Chamnan Pakdisuk, Kowit Pongpanthadecha, Roj Sangkhasap and Sutida Thompson, team up on this occasion.

The Marketing Group Manager of Singha Corporation, Piti Bhirombhakdi, said the opening of “Singha Life” is another step forward for developing the Singha brand. Singha is a well-accepted brand in Thailand and it is moving to the international level.

Frequently, we see both Thais and foreigners wearing shirts with Singha brand on them. This shows that the brand has captured the hearts of consumers. Thus, we can use fashion to get closer to our consumers while bolstering Singha brand at the same time. We recruit leading fashion figures to help create Singha's fashion products ranging from clothing line and accessories to satisfy its consumers directly.

“Singha Life” is a new fashion shop under the Singha symbol situated on the third floor of Siam Center (next to the exit of BTS). The shop offers a complete line of fashion products, such as shirts, pants, suits, jackets, belts, shoes, bags, neckties and purses.

During the initial phase, the shop will sell mainly men's fashion clothing. The designer team includes Fly Now's renowned designer Chamnan Pakdisuk, Krane's owner Kowit Pongpanthadecha, former model Suthida Thompson,Ann's Bag designer Roj Sangkhasap.

“We are confident that the launch of a fashion brand likes Singha Life on the 75th anniversary of Boonrawd Brewery will draw in more young generation customers and recognise the value of Singha brand – a Thai brand entering the international market,” Mr Piti concluded.

Singha Corporation


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Jan 2022

Real US GDP rose at 6.9% annual rate in Q4 2021: BEA

Real US gross domestic product (GDP) increased at an annual rate of...

Pic: Shutterstock

Apparel/Garments | On 28th Jan 2022

Egypt’s garment exports rise by 41% to $2.49 bn in 2021 over 2020

The Egyptian apparel sector’s exports rose by 41 per cent in 2021 to...

Pic: Prasit Rodphan | Dreamstime.com

Textiles | On 28th Jan 2022

Cambodia-Vietnam trade volume touches $9.3 bn in 2021

Cambodia-Vietnam trade volume touched $9.3 billion last year—a rise...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Global supply chain collapsed during the pandemic

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Juan Pares Boj,

Juan Pares Boj

Textil Santanderina is a cutting-edge textile company located in...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Tonny De Beer, PFNonwovens

Tonny De Beer
PFNonwovens

PFNonwovens (PFN) was established in 2018 by the combination of two...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Tchibo GmbH
Rosset ;& Cia Limited
Babyshop
Sportswear Company Spa
SYNERGIES HONG KONG LIMITED
Asos
Landmark Group
Boardriders Asia Sourcing Limited
T.T. Limited
Benetton Group
Sportmaster Ltd.
KAS Direct Sourcing
Gokaldas Exports Limited
Lifestyle
Lululemon Athletica Inc
Green Fibre
Alix Partners
LC Waikiki
Walmart
Alison Hayes Romania
Recron Polyester from Reliance Industries Limited
Gap International Sourcing Limited
Calvin Klein
Lenzing Aktiengesellschaft
Aquarelle Clothing Limited
NITI Aayog
Tommy Hilfiger
Lacoste (Wanchai)
IKEA of Sweden AB
Groz-Beckert East Asia LLP
KIABI
Helly Hansen Far East Ltd
Hela Clothing Pvt Ltd
Maceton Limited
Vardhman Textile Ltd
Puma
Bluestem Global Sourcing Limited
Seasalt Limited
Phong Phu international JSC (PPJ)
Brandix Lanka Limited
Arvind Limited
Aramark Uniform ;& Career Apparel, LLC
Sateri (Jiujiang) Fiber Co.,Ltd
Abit
PVH Corporation
J ;& P Coats
Permoda(Koaj/Armi/Pronto/Bkul)
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
OVS Hong Kong Sourcing Ltd.
G-Star Raw C.V.
Amazon China
Lisa S.P.A.
TESCO INTERNATIONAL SOURCING LIMITED
Gatsby Africa
MAS Active / MAS Kreeda / MAS Bodyline
The Top Form Brassiere Manufacturing Company Limited
C;&A Sourcing International Ltd
Truetzschler India Private Limited
Eastman Chemical Company
John Varvatos
Esprit Europe Services GmbH
Reiter India Private Limited
Huntsman (Singapore) Pte Ltd
IDH – The Sustainable Trade Initiative
Sainsbury's Argos Asia Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Gloria Jeans
Varner AS Retail
Midas Clothing Limited
Tory Burch Hong Kong Ltd
BIMBA ;& LOLA SL
SHAHI Exports Pvt Ltd
Cat Tuong Real Estate Group Joint Stock Company
Etam Group Strategy Hong Kong Limited
Restoque S.A.
Under Armour Global Sourcing Ltd
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Target Corporation (MN)
Page Industries Limited (Bangalore)
Guess Europe Sagl,
Chori Company Limited
International Textile Manufacturers Federation
Desigual - ABASIC, S.A.
H;&M Hennes ;& Mauritz (Far East) Ltd
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Rayonese Textile Inc., Division de Culp Inc.
Decathlon
Grasim Industries Limited
Chico’ FAS
Vianney Textil Hogar S.A. De C.V.

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search