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Singha Corporation unveils new marketing dimension

Sep '08
Singha Corporation is strengthening its brand presence in Thailand by launching a shop called “Singha Life” at Siam Center, aimed at penetrating new marketing channels to reach more consumers, especially people in the new generation who have their own unique styles.

Top fashion designers, such as Chamnan Pakdisuk, Kowit Pongpanthadecha, Roj Sangkhasap and Sutida Thompson, team up on this occasion.

The Marketing Group Manager of Singha Corporation, Piti Bhirombhakdi, said the opening of “Singha Life” is another step forward for developing the Singha brand. Singha is a well-accepted brand in Thailand and it is moving to the international level.

Frequently, we see both Thais and foreigners wearing shirts with Singha brand on them. This shows that the brand has captured the hearts of consumers. Thus, we can use fashion to get closer to our consumers while bolstering Singha brand at the same time. We recruit leading fashion figures to help create Singha's fashion products ranging from clothing line and accessories to satisfy its consumers directly.

“Singha Life” is a new fashion shop under the Singha symbol situated on the third floor of Siam Center (next to the exit of BTS). The shop offers a complete line of fashion products, such as shirts, pants, suits, jackets, belts, shoes, bags, neckties and purses.

During the initial phase, the shop will sell mainly men's fashion clothing. The designer team includes Fly Now's renowned designer Chamnan Pakdisuk, Krane's owner Kowit Pongpanthadecha, former model Suthida Thompson,Ann's Bag designer Roj Sangkhasap.

“We are confident that the launch of a fashion brand likes Singha Life on the 75th anniversary of Boonrawd Brewery will draw in more young generation customers and recognise the value of Singha brand – a Thai brand entering the international market,” Mr Piti concluded.

Singha Corporation

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