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Fashion-forward miniMove debuts on catwalk during NYFW

Sep '08
Memorex, a portfolio brand of Imation Corp announced the availability of the miniMove portable boombox for iPod, a unique product that blends fashion with electronics.

Making its debut on the catwalk as part of the VPL by Victoria Bartlett Spring/Summer 2009 fashion show on September 11, the miniMove's unique design reminiscent of a woman's handbag and versatile technical features represent a new approach to electronics made to fit a modern woman's lifestyle.

The Memorex miniMove will be on display at this week's Holiday Spectacular! media event at the Metropolitan Pavilion in New York City from 6:00 p.m. to 9:00 p.m. on Thursday, Sept. 18.

Inspired by the shape of a purse, the Memorex miniMove features a unique high-fashion design silhouette with an integrated handle to make carrying and sharing music from your iPod or any MP3 device stylish and fun.

The miniMove made its pre-launch debut late last week on the catwalk during New York fashion week, as part of a cooperative marketing arrangement between VPL by Victoria Bartlett and Memorex.

Silver and black versions of the miniMove were carried by models in place of a handbag in three fashion ensembles. Each miniMove was outfitted with a matching iPod Nano digital media player.

"The miniMove combines the passions that women have for both their fashion and their music, all in one sleek, portable package," said Victoria Bartlett, designer, VPL.

"The Memorex miniMove is technology that fits your life," said Carla Pihowich, Memorex brand director, Imation Corp.

"For the hostess whose party guests drift from room to room, or the outdoor lounger who wants to hear tunes by the pool, the miniMove lets her bring music along wherever she goes. It's a high fashion boombox with versatile uses."

The Memorex miniMove portable boombox for iPod lets you play and charge all iPod devices with docking compatibility and includes a digital FM radio with station presets.

To keep you charged up when you are on the move, the Memorex miniMove offers the option of using AC/DC power operation or AA batteries.

A wireless remote makes controlling music selections from across the room a breeze. The miniMove has a 30-pin dock connector and line-in headphone jack for versatile listening. It comes in chic designer colors of black, silver and pink.

Imation Corp

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