Men's fashion is dominated by both rustic and elegant elements. The Collection includes “Homeland,” which carries masculine and earthy undertones, featuring sheepskin and genuine leather. The web label recreates a wooden structure, and the appearance is complemented by a seal, which is compostible and fixed using hemp. “Carbon” is particularly elegant - it has a black shimmer and is finished with lacquer and imprints.
Great for the children's collections is “Jolie Dolly” with a puppet that can be detached and used as a toy. The trend clearly goes towards high quality labels, designed to be collected as opposed to thrown away.
At the MFS show, Avery Dennison also presented the special themes of RFID item level tagging as well as eco-friendly label solutions, heat transfers and packaging solutions.