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Alok Industries to invest Rs 1.5bn on its retail expansion
25 Sep '08
5 min read
Product Range:
MensWear
H&A has 3 brands in menswear category namely Lord Nelson, Cotton Island & Side FX which caters the need for Formal, Casual & Party wear.
LORD NELSON “Premium Formal Wear” brand is manufacture in 2ply Cotton Compact yarn Gas, Mercerized Solid dobbies Falafel, Mileta Fabrics & Classic Linens. With its Class & Quality the product appeals to the high end corporate & professional in the age group of 25 & above, who prefer to stand out from the crowd.
COTTON ISLAND - Men's Formal wear Shirts & Trousers is manufactured from 100 % cotton Fabrics. The formal shirts comes in two different – fits ( Slim & Comfort) ,whereas trousers are available in two fits Flat-front & Two Pleated ,to suit individuals preference and the needs of the corporate culture in the country.
SIDE FX also termed as the “Leisure wear”, Men's smart casuals and party wear styled to suit every occasion. With 100% cotton fine fabric, it gives cool, young, fresh styling in vibrant hues in sync with seasons. Side FX is finely crafted to overcome work effects to stay at ease during the after hours.
Womens wear
With EDITIONS the brand for Women's wear, it has been successful in tracking the young female population, who try to balance between their personal & professional lifestyles. Under Editions products are bifurcated as Knits & Woven.
Under the wovens category there are various options from camisole, Kurtis, shirts, tops, skirts & tunics where as under Knits we have a range of T-shirts to make one feel comfortable and at ease.
Home
H&A markets its Home Furnishing line under the brand name REFLECTIONS. The brand provides complete Bed & Bath linen solution to our customers. Its high quality products with affordable price range have proved to be a successful strategy to gain the market share. Reflections have variety of products from Premium Percale to Premium Satins in Printed and Solids to Premium Dobbies to Exclusive Jacquards.
Kids Wear
H&A is launching this Diwali KidsWear category with the brand “Vintage Angels” for Girls from 3 -12 Years & “Vintage Warriors” for Boys from 3-12 years. The products are designed in as per current taste & likes of kids. We have already launched Babywear (0-3 years) and with our entry into the kid's category, we have stepped in as a Complete Family Store.
Accessories
With an aim to provide finesse to its products, H&A has come up with Accessories brand “X10tion”. It has product range varying from Belts, Wallets to Handkerchiefs.
H&A today has been successful in satisfying the needs & demands of its customers. It truly abides by what it says “Spending Wisely Never Felt So Good”
MensWear
H&A has 3 brands in menswear category namely Lord Nelson, Cotton Island & Side FX which caters the need for Formal, Casual & Party wear.
LORD NELSON “Premium Formal Wear” brand is manufacture in 2ply Cotton Compact yarn Gas, Mercerized Solid dobbies Falafel, Mileta Fabrics & Classic Linens. With its Class & Quality the product appeals to the high end corporate & professional in the age group of 25 & above, who prefer to stand out from the crowd.
COTTON ISLAND - Men's Formal wear Shirts & Trousers is manufactured from 100 % cotton Fabrics. The formal shirts comes in two different – fits ( Slim & Comfort) ,whereas trousers are available in two fits Flat-front & Two Pleated ,to suit individuals preference and the needs of the corporate culture in the country.
SIDE FX also termed as the “Leisure wear”, Men's smart casuals and party wear styled to suit every occasion. With 100% cotton fine fabric, it gives cool, young, fresh styling in vibrant hues in sync with seasons. Side FX is finely crafted to overcome work effects to stay at ease during the after hours.
Womens wear
With EDITIONS the brand for Women's wear, it has been successful in tracking the young female population, who try to balance between their personal & professional lifestyles. Under Editions products are bifurcated as Knits & Woven.
Under the wovens category there are various options from camisole, Kurtis, shirts, tops, skirts & tunics where as under Knits we have a range of T-shirts to make one feel comfortable and at ease.
Home
H&A markets its Home Furnishing line under the brand name REFLECTIONS. The brand provides complete Bed & Bath linen solution to our customers. Its high quality products with affordable price range have proved to be a successful strategy to gain the market share. Reflections have variety of products from Premium Percale to Premium Satins in Printed and Solids to Premium Dobbies to Exclusive Jacquards.
Kids Wear
H&A is launching this Diwali KidsWear category with the brand “Vintage Angels” for Girls from 3 -12 Years & “Vintage Warriors” for Boys from 3-12 years. The products are designed in as per current taste & likes of kids. We have already launched Babywear (0-3 years) and with our entry into the kid's category, we have stepped in as a Complete Family Store.
Accessories
With an aim to provide finesse to its products, H&A has come up with Accessories brand “X10tion”. It has product range varying from Belts, Wallets to Handkerchiefs.
H&A today has been successful in satisfying the needs & demands of its customers. It truly abides by what it says “Spending Wisely Never Felt So Good”
Alok Industries Limited
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