Home / Knowledge / News / Textiles / Tide & Downy Total Care partner with Irma Martinez

Tide & Downy Total Care partner with Irma Martinez

01
Oct '08
Clothing and fashion can do more than help enhance outer beauty: they can also play an essential role in the creation of woman's identity.

A study shows that eight out of ten women say [that] "clothing, hair and makeup are very or extremely important for a woman on the job, and for her confidence." (1)

When seeking for fashion and quality to shape their own personal fashion identity, Hispanic women will go the extra mile to find what they want.

According to Cotton Incorporated's Lifestyle Monitor Trend Magazine, Latina consumers spend considerably more time (average of 135.1 minutes) shopping, compared to their Caucasian and African-American counterparts at 89.4 and 109.27 minutes, respectively.

With the help of celebrity stylist Irma Martinez, who has styled several Hispanic and American stars for crossover campaigns as well as for their CD promotions, Tide Total Care and Downy Total Care are helping Hispanic women achieve a Style that Lasts and showing them how to help preserve and protect that personal style from the everyday wear and care process, which can leave fabrics looking dull, misshapen, and worn, putting their confidence and self esteem at risk.

"Maintaining and enhancing the beauty of skin and hair have long been an intimate part of women's beauty routines, but they've lacked the ability to devote the same intimate attention to their 'second skin' – their clothes," said Anelsie Ramos, External Relations Manager for Tide and Downy.

Women are often frustrated with how the aging of their favorite clothes can seem inevitable and have been searching for ways to sustain the newness of their fabrics. New Tide Total Care and Downy Total Care will help them do that."

"Finding an everyday personal style that is both comfortable and fashionable should not be a mission," explained Martinez.

"By following some simple, basic guidelines, Latinas can achieve a Style that Lasts that fits their needs, enhances their own beauty and gives them the confidence to shine every day."

Martinez shares the following ten tips to help Hispanic women visualize what their needs are and achieve their own Style that Lasts:
1. Before going shopping, check your closet to see what pieces you can reuse.
2. To start, pick three or four basic pieces: a white, buttoned-down shirt, a skirt, a cotton sweater and a pair of jeans.
3. Since they will be used frequently, my advice is to pick clothes that are machine washable.
4. Natural fabrics, like cotton, are always in style, are comfortable and easy to take care of.
5. Pick basic colors to mix and match.
6. Pick vibrant colors for trendy pieces.
7. When shopping, take into consideration your body shape.
8. Pinpoint seasonal trends and buy a few pieces that match what you already have.
9. Don't forget to get accessories: they can liven up an attire, making it more versatile, and make your personal style.
10. Fashion changes but your personal style lasts. Make sure your favorite pieces of clothes are of good quality and use a care regimen, like Tide and Downy Total Care, so they last.


Interviews View All

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Yogesh Kanani,

Yogesh Kanani

Incorporated in 1999, Purani Textiless Private Limited is a leading...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search