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Texworld expo recieves good number of visitors

02
Oct '08
Texworld is still a firm foundation for business, Even against the background of a world financial crisis Neither a world financial crisis nor a strike by the main regional railway serving the show prevented 15,952 buyers from around the world from coming to Texworld to find out about products (fabrics and clothing) from 900 exhibitors.

This figure is down 10 % in comparison with the September 2007 show (17,741 visitors) but only 2,24 % down on the February 2008 show (16,340 visitors).

Performance in comparison with February 2008 was wholly satisfactory given that Texworld's prospecting and marketing departments have been working in the background on potential visitors since then, and this is now beginning to bear fruit.

As for the fall in comparison with September 2007, this is largely explained by the smaller size of the Chinese delegation and its VIPs, and by the absence of specific guests from the Chinese embassy in Paris who covered the event of the visit to Texworld by Mr Du, The Chinese Minister for Textiles and Clothing.

In addition to this the railway strike went ahead and continued for the first three days of the Texworld show. Even though this was handled well by the show's organisers – in particular free shuttle buses were provided at the Gare du Nord – Texworld's chairman, Michael Scherpe came down in person with some members of his team to help direct many people from abroad to the buses.

This lack of normal transport caused a loss of visitors estimated at around 5% in comparison with September 2007, and had its greatest effect on the number of repeat visits. Texworld

Despite the uncertainties caused by the world financial crisis, which is affecting all companies, Texworld's exhibitors have made great efforts to adapt their products to the western market in terms of both fashion and quality. This effort has already borne fruit.

On the basis of a quick survey of all visitors at the end of the show, a sizeable number of orders were gathered – 70% said they were satisfied with the numbers coming and 80% were happy with the ever-increasing quality of visitors.

So Texworld is still a firm foundation for business, not only when the economy is flourishing, but also when there are major economic and financial uncertainties.

Most purchasers (about 80 %) came from Europe, a group which was only down by 8.6 % against September 2007 and held up well in comparison with February 08 (+0.28 %).

The latter figure is explained by a good showing by visitors from France (+2.67 %), Germany (+1.7 %), Holland (+10 %), Poland (+9 %), Russia (+17 %) and Belgium (+16 %), while there were fewer from Spain, Italy and Britain.

As for the Americas, results were good: United States (+ 11 %), Canada (+3,5%) and Brazil (+30 %), these figures being in comparison to the February show. Conversely the number of visitors from Asia fell by 20% against September 07 and 3%against February 08.


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