Iconix Brand Group Inc announced that the Company has completed the acquisition of the Waverly brand. The purchase price for the transaction was $26 million in cash.
Founded in 1923, Waverly is a premier home fashion and lifestyle brand and one of the most recognized names in home furnishings. Waverly has two direct-to-retail agreements, Waverly Home with Target and Waverly Home Classics with Lowe's.
Iconix Brand Group Inc owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S, BONGO , BADGLEY MISCHKA , JOE BOXER RAMPAGE MUDD , LONDON FOG , MOSSIMO OCEAN PACIFIC, DANSKIN ROCA WEAR, CANNON , ROYAL VELVET , FIELDCREST , CHARISMA , STARTER and WAVERLY.