Launceston-based Waverley Woollen Mills announced that it recently entered into a strategic alliance with Melbourne-based The Merino Company (TMC). Official sources confirmed the news to Fibre2fashion.
Strong sales and marketing team of TMC located throughout Europe, Japan and the US will help boost international sale opportunities for Waverley Woollen.
Besides, TMC provides natural fibre, textile and apparel products for leading retailers and consumer brands. Thus, experts state that Waverly will be able to enhance its product quality and range.
It is believed that this alliance will not only open up new opportunities for Waverley Woollen but also be beneficial for TMC.
Fibre2fashion News Desk - India
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