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BREAD & BUTTER selects Stylesight as trend partner

04
Nov '08
BREAD & BUTTER has chosen Stylesight, the premier style information forecasting service, as its trend partner for the coming season of BREAD & BUTTER BARCELONA and THE SOURCE. Within this collaboration, B&B and Stylesight will develop a series of creative trend presentations to take place during the next edition of the “tradeshow for selected brands” from January 21–23, 2009.

“As the leading international trade fair for street and urban wear, BREAD & BUTTER is always pushing the boundaries of fashion, style, art and culture. As such, it is our aim to work with a trend partner who is strong in finding and expressing trends and, most importantly, shares our creative vision,” says Karl-Heinz Müller, Managing Director of BREAD & BUTTER.

Additionally, BREAD & BUTTER and Stylesight will conjointly design and create a lounge area for all tradeshow visitors, as well as a trend photo booth where B&B's trend-setting attendees can participate in a “real time” trend board creation.

“We are very excited about this partnership and are already hard at work developing some incredible content and events,” said Frank Bober, Founder and CEO of Stylesight. “I am certain that the attendees of BREAD & BUTTER BARCELONA and THE SOURCE will be blown away by this year's trend presentations. If you are a creative professional involved in street or urban wear, you cannot afford to miss this event.”

Stylesight is a leading provider of trend forecasting and product development tools for creative fashion professionals. The company is headquartered in New York, with offices in Los Angeles, London, Paris, Sao Paulo, Hong Kong, and Melbourne, and a global staff of trend-spotting correspondents.

BREAD & BUTTER


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