Home / Knowledge / News / Textiles / Tobi Garment Steamer takes top honors for Sylmark

Tobi Garment Steamer takes top honors for Sylmark

12
Nov '08
The Electronic Retailing Association (ERA) selected the Tobi Garment Steamer as its “Product of the Year” at the 2008 ERA Annual Convention held at the Paris Hotel. Each year, the largest annual gathering of electronic retailing professionals ends with an awards dinner that celebrates the year's best in TV, online, and radio.

This is the night when E-tailers, from all over the world, come out in force to honor the most innovative, informative, and entertaining products, pitches, and industry professionals. (The ERA is the trade association for multi-channel marketing professionals who use the power of direct response to sell goods and services to the public on television, online, and on the radio.)

Accepting the award on behalf of The Sylmark Group were Katie Williams, Craig Shandler, Neil Gordon, and Justin Richards, from Ninth Tentacle. “Our $30 million media campaign has been a huge success; not only in creating demand for the Tobi Garment Steamer, but for igniting an entire product category,” said Katie Williams, Sylmark's Media Vice President. “We will continue that momentum by continuing to expand our distribution at retail.” Earlier in the evening, Sylmark received honors as Jan Mueller was awarded “Best Male Presenter” for his role as spokesperson for the Tobi Garment Steamer in the long-form infomercial produced by Ninth Tentacle.

The Tobi puts professional steam cleaning power into the hands of the consumer -- and at 5 times faster than ironing -- just may make the iron obsolete. This easy-to-use and easy-to-store garment steamer removes wrinkles and odors from even the most delicate fabrics. And if you can't live without your Tobi on the road, the Tobi Quick is an affordable, and portable version of the popular steamer that easily fits in a briefcase or overnight bag.

The Sylmark Group is a group of affiliated integrated marketing companies founded in 1998 by industry pioneers who have collectively sold nearly $3 billion of consumer products to date. The Sylmark Group is a leading developer and multi-channel marketer of innovative consumer products.

The Tobi


Must ReadView All

Pic: Shutterstock

E-commerce | On 10th Jul 2020

Commonwealth, ILO join partnership for inclusive e-com

The global 'eTrade for All' initiative, which aims at making digital...

Pic: BRC - Fair Deal for Consumers / July 2020

Apparel/Garments | On 10th Jul 2020

Time is running out for UK to reach trade deals: BRC

Achieving a UK-EU deal capable of being implemented in January 2021...

Pic: Bed Bath & Beyond

Retail | On 10th Jul 2020

Bed Bath & Beyond plans to shut 200 stores in two years

Bed Bath & Beyond, a US-based omnichannel retailer, has announced...

Interviews View All

C Kamatchisundaram, Voltas

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search