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New look & layout to WSA show beginning from Feb 12

18
Nov '08
Starting with its upcoming February 2009 event, The WSA Show will introduce a new look and layout designed to promote ease of shopping for fresh product trends in all categories of the footwear industry. These changes will enable all attendees to maximize their time and easily shop the show.

“From a new look and feel, to a merchandising plan and signage that is easy for buyers to shop, to lounges for networking and internet access, ease and clarity to get business done is guiding our decisions,” said Diane Stone, chief operating officer, The WSA Show.

“Today, it is more important than ever for buyers to come to one place where they can experience all the trends and see more product in less time, and this is the environment they will experience in February in Las Vegas.”

With the focus on promoting an environment conducive to exploring, shopping, and networking, some of the major changes will include:

•New product categories to improve brand adjacencies
•Smaller booths on main aisles to redirect the buyer's focus to new and established brands with trend-driven product and cutting edge style
•Redesigned floor layout and bold signage for easier navigation
•Lounges with rest areas and internet access in key locations throughout the show to promote networking and efficiency
•A new layout and branding of Junior~Contemporary~Modern (formerly junior/contemporary and women's footwear segments), creating convenient adjacency for buyers that mirrors retail merchandising, featuring brands such as Steve Madden, Chinese Laundry, Dolce Vita, Jeffrey Campbell, Brown Shoe, and Nine West
•A new Fashion Active area featuring athletic and junior/contemporary product related to skate and street trends, featuring brands such as Skechers, K-Swiss, Ed Hardy, and more
•Rebranding and merchandising of the children's area as Children's Club, the esteemed children's tradeshow in New York, presented by ENK International
•Clean, fashion-forward décor elements and specially designed entrances so buyers can easily identify category locations
•Refreshed logo design for The WSA Show

WSA's highly successful 'The Box' will expand for February, focusing on the biggest trends and boldest looks in footwear and handbags for next season. The Box excites with an innovative, boutique-style environment, hip music spun by The Box's resident DJ and daily beverage service, while buyers shop brands like Velvet Angels, Boutique 9, Jessica Simpson, United Nude, Tracy Reese, Gwyneth, Miss Sixty, Dulce, Lodis, Gogo Gear, and more. This juried assortment encourages buyers to easily shop fabulous product and source stylish new trends.

Materials at WSA, which rounds out The WSA Show's comprehensive marketplace, and services the supply chain needs of manufacturers and retailers, will draw attendees to a convenient central location set prominently on the second floor of the Sands Expo Center.

Materials at WSA brings together an assortment of the most innovative materials suppliers from around the globe. The show will align suppliers in front of the most important buyers and decision makers from the world's greatest footwear, handbag and accessories companies.


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