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Cosmoprof Asia ends on a high note

19
Nov '08
Concluding its 13th edition at the Hong Kong Convention & Exhibition Centre, Cosmoprof Asia reiterated its position as the premier business-to-business beauty event encompassing all sectors of the industry in one venue.

Cosmoprof Asia is the most important forum in the Asia Pacific region for the complete spectrum of beauty industry professionals from the cosmetics, wellness, spa, hair care, skincare, nail, product development and packaging industries, each seeking to strengthen and grow their respective share of the global beauty business.

The event, held from 12 to 14 November 2008, brought 1,357 exhibiting companies (an increase from 1,265 in 2007) to a sold-out show floor along with 39,467 quality attendees (6,44% increase on 2007 figure) that included importers, distributors, hair and beauty salon owners and spas, as well as global beauty leaders, all under one roof.

As in years past, Cosmoprof Asia attracted many new and innovative brands in addition to industry leaders such as Alcan, HCP, Intercos, Rexam, Dermalogica, Dibi, Germaine De Capuccini, LPG, Babyliss, Lakme, Takara Belmont, Elcos, Asia Pacific, Bioline, Aska, Giffarine and many more.

In addition to leading beauty industry professionals, many of the top trade publications from across the globe traveled to Cosmoprof Asia to seek out the newest trends emerging from amongst this year's exhibitors.

Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof Asia dedicated special sections on the show floor to distinct International Country and Group Pavilions. The support and council of Pavilion organizers enabled small- and medium-sized companies to participate in Cosmoprof Asia to obtain an understanding of the marketplace and have direct "face time" with distributors to secure distribution into the Asia Pacific region. Featured pavilions at the 2008 show came from Australia, China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, New Zealand, Singapore, Spain, Switzerland, Taiwan, Thailand, the UK and the USA.

Taking note of the ever-growing strength of emerging markets, Cosmoprof Asia continued its commitment to the International Buyer Programme which was launched in 2007. A Cosmoprof exclusive, the International Buyer Program unites buyers and sellers from around the world with the resources, contacts, and data to create business.

For the second year, beauty and cosmetics companies showcasing their products at Cosmoprof Asia were offered the opportunity to meet with a group of selected key-buyers from strategic growth markets around the globe. For this edition, the organizers selected India, Japan and Australia as the main focus, with buyers representing all sectors of the beauty industry.

High level educational seminars, another feature that makes Cosmoprof Asia stand out from other trade events, were filled to capacity with more than 500 attendees drawn by the content relevance in helping professionals and companies grow their business. Industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their experience and insights. Highlighted educational seminars included:


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