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'Grace' introduces revolution in bed linens with new collection

26
Nov '08

Grace, the foremost brand in the bed and bath linen category, unveiled a new collection of Single & Double Bed Sheet and Pillows covers for today's youth and kids category, in the mid price segment.

Sleeping space plays a pivotal role in getting ready for the next day's work and selecting the right bed sheet for bed can be a daunting task with the number of brands available in the market. GRACE has been enchanting the home owners for quite some time now with its exquisite designs and affordable products. Continuing this tradition, GRACE introduced a new revolution in Bed Linen with its new collection.

'GRACE' offer the home maker a wide variety of home textiles products – bed sheets and bed covers for the bedroom, towels, rugs for bathrooms, etc. The product mix has been based on a thorough study of the home linen markets. The elegance of truly Indian designs being developed by its design centre housed at its 200 acre state of the art vertically integrated manufacturing unit in Vapi, Gujarat.

The new collection of Grace include, "Popcorn" for youth, "Kaleidoscope" for royal look, "Lil Dreams" for Kids, "Diva" to add grace and "Galaxy" for luxurious look; of your room. These products are targeted to middle income group who know the value of their money and want to buy the International designs with affordability.

POPCORN:
Popcorn, a range of double bed sheets, targets the youth and has a lively touch in it. POPCORN gives a trendy feel to bedroom and improves the overall look and feel of sleeping space. Popcorn boosts of high thread count, great quality and durability.

Thoughtfully designed by professional in-house designers this range is lively and vibrant. Customers have a plethora of options to choose from in terms of colours and designs. Popcorn is positioned to become the preferred brand of young customers across the country with a price of just Rs. 899 with four pillow covers.

KALEIDOSCOPE:
Kaleidoscope, a range of Double Bed Sheets give a royal and chic look to any bedroom. Contemporary designs printed on high quality fabrics which give you extra comfort and don't cost your sleep. Kaleidoscope collection is available in wide variety of patterns and colours which doesn't wear out easily. Priced at Rs. 949 with four pillow covers.

LIL DREAMS:
Lil Dreams, a range of Bed Sheets for kids. Designs encompass different aspect from a kid's everyday life like cartoons, characters and school. Available in bright and vibrant prints these are a must-have in every kid's room. The best part, you can be rest assured as your kid can now study even in his bed. Price range starts from Rs. 589.

DIVA:
Diva, a range of double Bed Sheets stitched to precision on fine fabrics with high thread count, adds grace to bed space. Diva is available in some cool and contemporary designs can give a new royal look to bedrooms. Even the pillow covers are designed with a whole new concept of marrow stitching with 94-94 stitches per inch. This enhances the look of the pillow. Priced at Rs. 1699 with four pillow covers.

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