Home / Knowledge / News / Textiles / RNB streamlines JC Concept

RNB streamlines JC Concept

Dec '08
Purchasing patterns among our customers in the JC stores have changed as fashion has become increasingly ageless. Within the JC concept, we are also experiencing higher demand for products in smaller sizes, while demand for products in the J-Store concept has declined.

As a step in addressing the changed purchasing patterns and, at the same time, focusing on the area in which JC is strongest, a decision has been made to offer an extended range that includes smaller sizes and thus replace the current J-Store range, which will be withdrawn from the stores.

The streamlining toward a single range within JC, combined with savings programs announced earlier, means that costs will be reduced by SEK 104 M on an annual basis for JC, with full effect from the 2009/2010 financial year.

The effect for the current financial year is expected to be SEK 55 M in reduced costs as a result of cost-savings and streamlining toward a single range. The amount of SEK 55 M is included in the RNB savings program of SEK 110 M that was announced earlier. The assessment is that the effect of the streamlining process on sales will only be marginally negative in the short term.

In total, approximately 24 positions at head office will be affected and these persons will be served notice of termination of employment as a result of the changes at JC.

RNB RETAIL AND BRANDS AB is organized on the basis of two business areas – Polarn O. Pyret and a distribution platform for national and international brands. Polarn O. Pyret is a brand focused on baby and children's wear.

The distribution platform consists of two main areas, Department Stores and Store Concepts. Department store operations are conducted via stores in the NK, Steen & Ström, Illum and Kosta oulet department stores. The store concepts comprise JC, J-Store, Brothers and Sisters.


Interviews View All

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search