Home / Knowledge / News / Textiles / Hohenstein transforms in to global provider of research & testing

Hohenstein transforms in to global provider of research & testing

09
Dec '08
Through increased focus on the brand "Hohenstein" and by re-designing the company logo accordingly, the Hohenstein Institute in Bönnigheim is emphasising its successful transformation from a German research and testing institute to a global provider of highly specialized services with respect to textile-related issues.

Institute Director Dr. Stefan Mecheels knows the value of the reputation that the research and service centre enjoys, especially along the entire textile processing chain. He says, "The Hohenstein name stands for quality, reliability and know-how when it comes to textiles. The same is true for all of the different divisions of our company. We would like to highlight these shared characteristics with the new logo.

In view of our broad range of services, our new appearance will ensure rapid brand recognition and convey the key message: There is only one Hohenstein and it fully engages all its strength and knowledge for its customers. Accordingly, all the different divisions of our company will appear in future under this uniform umbrella brand."

Another expression of further strategic developments is the founding of the "Hohenstein Textile Testing Institute GmbH & Co. KG". The testing and services offered by the Material Testing Department at the Hohenstein Institute was transferred to the new company on 1 December 2008.

Lutz Seifert is the business manager of the new company. Dr. Siegfried Glander will continue to be responsible for technical direction. The goal of the restructuring is the formation of operatively and independently acting company divisions for services that objectively belong together.

Dr. Mecheels sees the reorganisation as an important prerequisite for reacting even faster and more flexibly to customer desires and market developments than had been possible in the past as part of a large association working in conjunction with all the other service areas of the Hohenstein Research Institute.

Hohenstein Institutes


Must ReadView All

Pic: Shutterstock

Textiles | On 12th Aug 2020

Chinese textile companies' revenues decline in H1

Revenues of major Chinese textile companies with an annual turnover...

Pic: Shutterstock

Textiles | On 12th Aug 2020

Bangladesh's BEZA, Yabang Group sign land lease agreement

Bangladesh Economic Zones Authority (BEZA) recently signed a land...

Pic: BAIRD GROUP

Retail | On 12th Aug 2020

UK's Baird Group unveils CVA proposals

The Baird Group is the latest UK retailer to launch a company...

Interviews View All

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search