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Portico launches bedlinen featuring 'High School Musical' stars

18
Dec '08
Portico and Disney Consumer Products today launched a new range of bed linen featuring Disney stars. This collection showcases tweens favorite onscreen stars such as Hannah Montana, Zac Efron, Vanessa Hudgens and others from the Disney Channel Original Movie (DCOM) High School Musical.

With a price ranging between Rs. 329 to Rs. 2699, the collection is now available across leading lifestyle, home textiles & furniture outlets across the country. Disney Channel fans can now avail the opportunity to add to their Disney collection and beautify their bedrooms with these colourful, eye-catching bed linen.

High School Musical, became a tween phenomenon the world-over since its release in 2006, and has received many honors including two Emmy Awards. High School Musical featured international tween sensations Zac Efron and Vanessa Hudgens with a theme that encourages young viewers to believe in themselves, express themselves, and follow their dreams.

Disney Channel's Hannah Montana is about a 14-year-old girl Miley Cyrus, who leads an ordinary life during the day. She is Hannah Montana – the tween pop sensation by evening who traverses school life as an everyday "tween" but, unbeknown to the other students, actually lives a double life as pop singer.

Traveling the world, entertaining fans with the music written by her manager (her dad), Miley lives a life that any kid dreams to have. But, while fame has its perks - limousines, cool clothes and hanging with celebrities - Miley always wants to be treated like any other tween and maintain the typical life led by kids her age.

About Creative Portico:
Creative Group, one of India's largest professionally managed Apparel and Home Textile/Furnishing Export group with a turnover of over Rs.450 Cores. Creative Portico (India) Pvt. Ltd is a formidable player in bed & bath soft furnishing industry in India. It markets Portico New York, Tommy Hilfiger Home, Therapeia range of health soft furnishing product under Portico and licensed kids merchandise.

The range includes Bed sheets, Duvets, Duvet Covers, Towels, Towels Gift sets, Shower Curtains, Soya bean Quilts, Anti-Mite & Anti Bacterial Pillow, Eco Pillow, Micro bead Pillow, Bath Mats, Bath room set, Blankets and more.

Portico has been received “Award for Brand Excellence” at Indira Marketing awards in Feb 2006, “Best Home-ware Brand 2006-07” by Shoppers Stop Ltd, “Best Licensee 2007” by Mattel Ltd and “Best Retail Presence 2006 and 2007” by Mattel Ltd.

Creative Portico


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