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350 UK brands sign up to exhibit at Pure London

Dec '08
With the Euro being so strong against the pound there has never been a better time for international buyers to visit Pure London to source the best in British fashion. Over 350 UK brands have already signed up to exhibit and 45 of those are new to the show; British design is back in fashion and better value than ever!

Berman Black will be bringing both glamour and style together for Autumn/Winter 09. With her signature use of leopard print and tweed, the collection has a vintage look. Pink Label by Gina Bacconi is back showing classical styles with a quirky twist. Unusual pleating, beading in a sophisticated way from super tight body cons to fifties style prom dresses.

Returning to the show after their successful launch last season, Ian Stuart London, Darling and quintessentially English brand Joyce Ridings. Other top brands returning to the Elan sections include Out of Xile, Nougat, Almost Famous and Betty Jackson Two.

International buyers have become increasingly interested in high energy British youth brands who showcase at Pure London and this season the Spirit section has a wave of exciting brands including Motel, Gia London, Lipsy, Kate Fearnley and Eucalyptus.

Young British brand Monkee Genes will be delivering figure hugging super skinny jeans, retro flares and baby cords. All of their styles are stamped with the Soil Association Certificate and completely organic. Their signature style is loved by celebrities including Jared Letto, Kate Moss and Anne Hathaway.

Emilyandfin have also signed to exhibit in the new Spirit Village. Hosting the hottest new up and coming designers in young fashion; Emilyandfin will be bringing their collection of vintage inspired, quirky and colourful designs.

Buyers looking for original British footwear and accessories can find a host of the brilliant collections. The Jackson Twins, Bourne, Miss L Fire, Irregular Choice and London Rebel are not to be missed. Other accessory brands to watch include Anna Lou of London, Sam Ubhi, Dent, Tamara Fogles and Littlearth.

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