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Salon International de la Lingerie 2009 expo from January 18

Dec '08
The Salon International de la Lingerie 2009 is set to be more glamorous than ever thanks to a top-to-toe makeover with a new and resolutely fashion-forward visual identity. The product range has also been given a makeover, with a newly clarified offering, grouped into 5 sectors:

• Be Essentials: lingerie, corsetry and hosiery
(Chantelle, Aubade, Lou, Wacoal France, Marlies Dekkers, Simone Pérèle, Implicite, Rosy…) New brands: Authentica (ITALY), Agathe et ses Princes (BELGIUM), Lisca (SLOVENIA), Disismi (GERMANY), Marc'o Polo (GERMANY)…
• Be Chic: designer lingerie brands
(Ritratti, DKNY, Andres Sarda, Parah, Paladini, Christies, Valery, Janet Reger, Verde Veronica, Myla…) New brands: Juicy Couture Intimates (UK)
• Be Spicy: young designers offering both innovative and upscale intimates
(Nuits de Satin, Bien Fée pour Toi, French Cancan, Serenissima, Sally Jones…)New brands: Blush Dessous (GERMANY), Weiss (GERMANY), Asolon Clothing (UK)…
• Be Lounging: homewear and loungewear
(Louis Féraud, Diliar, Marjolaine, Le Chat, Laurence Tavernier, Marie-Claude Frémau…) New brands: Sally Poppy (UK), Flora Nikrooz (USA), Lea (UNITED ARAB EMIRATES), Cotton Real (UK)…
• Be Men: men's underwear
(Impetus, Bruno Banani, Zimmerli, L'Homme Invisible, Eminence, QZ Bodywear…) New brands: Athos (SWITZERLAND), Lord (GREECE)…
• A Showroom Village has been developed for the first time this session for brands seeking to enhance the confidentiality of their participation at the show: Princesse Tam Tam, Barbara, Wolford, Le Bourget…

New version of the Trends Forum:
For the first time, Eurovet is offering a veritable exercise in style created by two design agencies who have been asked to translate two trends from the Evolution Trends Book. Nelly Rodi will interpret Baroque Obsession while Promostyl provides its take on Bio-Glamour.

Trends for Autumn/Winter 2009/10:
• Bio-glamour (cocooning chic),
• Baroque Decadence (seduction with a twist),
• Contemporary Obsession (the aesthetics culture).

The Franchise Focus has been reinforced and developed for 2009
The programme includes:

• Meetings with brands seeking to develop their retail networks, in the form of a “Market-specific Tour”,
• Dedicated conferences offering an overview and insight into this retail channel,
• A zone featuring French and international franchise expertise, coordinated by Ac-Franchise (FRANCE), l'Observatoire de la Franchise (FRANCE), Deloshop (RUSSIA) and AZ Franchising (ITALY).

20 conferences over 4 days. Each day covers a particular theme:
Sunday 18th January: The “Best-ofs” (the season's most talented young designers, top fabrics, etc.)
Monday 19th January: Retail Focus (Retailers of the year: a Europe-wide tour of those who are ringing the changes in store, Why opt for Franchising and how does it work?)
Tuesday 20th January: International Focus, placing Poland in the spotlight, as well as a look at the United Arab Emirates and India…

Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

C Kamatchisundaram, Voltas

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

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