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26th edition of 'modefabriek fashion trade fair' to reveal new face

Dec '08
At the 26th edition, modefabriek, the fashion fair trade in the Benelux, will reveal its new face. With a carefully improved and extended fair concept, modefabriek is more complete and relevant than ever. Its brands segmentation now includes eight different lifestyles: refined, appearance, authentic, limited, industry, subculture, department and next, with subculture, department and next being presented for the first time.

In addition, new stand concepts will be launched and 10,000 m² of full-on fashion will be added to the fair area. This 26th edition offers plenty of room for new national and international talent - from promising newcomers to leading designers - to showcase their work. Inspiring supporting programmes will still be a highlight, while a continuous search is undertaken for the common features of art and fashion. The fair experience would however not be complete without superstore.06 which has 'No borders! on art, craft & culture' as its theme.

Colourful spectrum:
The dynamic character of the fashion world is as amazing as ever, even more so now borders are fading and disciplines are increasingly integrated. At the 26th edition of modefabriek to be held on Sunday 25 and Monday 26 January 2009, superstore.06 will reflect this contemporary blend of fashion, product design, music and food.

Superstore is a trend forum in the form of a concept store, created by modefabriek in collaboration with stijlinstituut amsterdam and uniquole tentoonstellingen / pr nederlands ontwerp. With 'No borders! on art, craft & culture' as the theme, a colourful spectrum of leading designers and young talent will showcase their work, inspired by origin, cultural heritage, authenticity and tradition to create new, contemporary and meaningful designs.

Superstore.06, a preview:
The sculptures of Hans van Bentem are truly a visual spectacle. Resembling futuristic totempoles, they combine elements of native cultures and modern icons. The Danish designer Henrik Vibskov developed a collection for the Dutch stroller brand Quinny and took his inspiration from a modern fairy tale. The result is a stunning explosion of colours and prints. The young design studio Tweelink offers fresh creations that are a crossover between fashion and interior design.

Take their pompoms, for instance. Are they rugs or oversized necklaces? Nina Pjevac uses industrial materials, such as plastic and rubber. Her sea-inspired series of organic-looking jewellery is made of polyester and thin bundles of self-dyed nylon. Lotte van Laatum is an independent designer of products that make a positive contribution to nature, the individual and society as a whole. 'Made in Peru' is a project that came about through the collaboration with the Yurivilca family's weaving workshop in Lima, Peru.

Their traditional Peruvian blankets served as a starting point for the cuddly cushion collection for children. The Jannissima Design & Styling studio can also be found in superstore.06 and features unique designs by Velina Volante that will have you travelling in style. Other designers showcasing their collections in superstore.06 include: Arik Levy, Walter van Beirendonck, Pieke Bergmans, Christie van der Haak & Piet Hein Eek, Mada van Gaans, Scholten en Baijings, Eelko Moorer, Bibi van de Velden, Jo Meesters, Floris Hovers, Guus van Leeuwen, Diederick Kraaijeveld, Severine Jessen, Simone Brewster, Mecky van den Brink, Loyal Loot Collective and much, much more!

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