MarChem Coated Fabrics Inc, manufacturer of marine and awning fabrics "Top Notch" and "Top Gun," has changed its name to MarChem Custom Fabrics Incorporated, dba MarChem CFI. The name change is effective immediately, and will be reflected in the company's corporate and marketing communications. MarChem CFI is a subsidiary of DASH Multi-Corp, located in Maryland Heights, Missouri.
The company changed its name in order to better reflect a new focus on creating custom fabrics for its clients in the marine, awning, tent, outdoor furniture and safety markets. Its standard and custom coatings meet or exceed industry specifications for commercial, industrial and military use, and are applied to a variety of natural and synthetic substrates.
"The name change is a function of the changing demands of the industry," explains Alan Prelutsky, Vice-President of Sales and Marketing for DASH Multi-Corp. "The coated fabric industry, especially for marine and tent/awning is trending toward more custom fabrics," says Prelutsky. "There's also a secondary benefit," adds Prelutsky. "It's shorter and easier to remember."
The new name will be promoted in a forthcoming advertising campaign, and in an updated website that allows for rapid custom fabric requests by distributors, OEMs, cut-and-sew operations, and end-users.
Existing MarChem CFI product offerings of acrylic coated texturized polyester will not be affected by the name change and will remain for sale as is, including the product lines Top Gun, Topyssey, Odyssey III, Softouch, Amerglo, Holiday, Aqua-Tite, Marsolv, and ParaSeal, as well as the solution-dyed Top Notch.
MarChem Custom Fabrics Inc (MarChem CFI) is a subsidiary of DASH Multi-Corp, located in Maryland Heights, Missouri. Its plants treat, coat and laminate fabrics and films for use in a wide range of industrial markets. Its fabrics are made into covers, tops and enclosures for boats; awnings, and other products. DASH Multi-Corp has 10 subsidiaries, including MarChem CFI, with annual sales in excess of $150,000,000.
MarChem Coated Fabrics Inc
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