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Iconix ties up with Costco for Charisma brand
29 Apr '09
1 min read
Iconix Brand Group Inc announced that it has signed a non-exclusive direct-to-retail agreement with Costco for the Company's Charisma brand.
Neil Cole, Chairman and CEO of Iconix, stated, "This partnership marks the 15th direct-to-retail agreement for Iconix and our first license with Costco. We believe this is a great time for Iconix to enter the Warehouse Club business and expect a strong brand such as Charisma to be a great addition to Costco."
Carolyn D'Angelo, VP of Brand Management, Iconix Home Division, commented, "This is an exciting opportunity for the Charisma brand to reach a new customer. Charisma products will begin rolling out this fall in a number of core home categories."
Neil Cole, Chairman and CEO of Iconix, stated, "This partnership marks the 15th direct-to-retail agreement for Iconix and our first license with Costco. We believe this is a great time for Iconix to enter the Warehouse Club business and expect a strong brand such as Charisma to be a great addition to Costco."
Carolyn D'Angelo, VP of Brand Management, Iconix Home Division, commented, "This is an exciting opportunity for the Charisma brand to reach a new customer. Charisma products will begin rolling out this fall in a number of core home categories."
Iconix Brand Group Inc
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