The National Retail Federation has unveiled an online Retail Reference Center to host original research, case studies, emerging industry trends, innovative ideas and benchmarking reports submitted by NRF's associate members. The information will be free for all retail and associate members, is non-promotional and will serve to educate, inform and support the NRF community.
“We are very excited to launch the resource center,” said Denise Brassé, NRF Senior Vice President, Industry Relations. “At a time when information is the key to success, NRF's Retail Reference Center will provide a direct link between retailers and the information industry business partners have to offer.”
The NRF Associate Member Advisory Council will manage the AMAC Peer Review Program, which designates appropriate, educational and non-promotional information for the resource center. Members can browse or search by category with the site also featuring special icons to distinguish NRF's original research and AMAC Peer Reviewed items.
“Our goal is to create the premier interactive forum for sharing information and ideas among retailers, suppliers, educators, and researchers, “ said Janet Murphy, President, Ogden Associates, Inc. “As a first step in this landmark project, NRF's associate members, who provide technology, consulting, training, marketing, design, insurance, and other services to retailers, are developing a reservoir of key industry reports and studies from their respective disciplines. We invite all associate members who would like to participate in this important initiative to visit the resource center.”
National Retail Federation
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