We concluded the interview by asking him to convey a message to exhibitors who are having second thoughts on participating in the current recessionary phase, “The value of participating at a trade fair is even greater during a downturn as it signifies the health of a company if you want to instill confidence in others that your company is solid enough to do business or partner with”.
“The key is to choose a fair that maximizes business value. The fair should be globally renowned and run by established organisers. Trade fairs hosted by experienced people are the best way to strengthen contacts, gaining new business and gather first hand market intelligence, especially during a very critical period. Also consider fair location. Hong Kong, for example, has always been a city of choice for visitors because of its standing as the world largest sourcing centre. Many international companies and brands have offices in Hong Kong”, concluded Mr Duck.
Fibre2fashion News Desk - India
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