>>
Home / Knowledge / News / Textiles / New Laneve integrity brand to work with leading carpet producers

New Laneve integrity brand to work with leading carpet producers

17
Jul '09
Wool Partners has announced two key developments in the campaign to improve returns to New Zealand strong wool growers.

• A new fibre integrity brand – Laneve – to provide carpet customers in global markets with assurance on the origins of the wool used in their manufacture.

• The first two in a number of new supply agreements expected to be signed with international carpet manufacturers over the coming months.

Wool Partners CEO Iain Abercrombie said the company was currently in negotiation with several other manufacturers interested in similar agreements, which would be announced as they were completed in the coming months.

“This reflects a dedicated programme of market development through Wools of New Zealand, and detailed investigation of the opportunities for New Zealand strong wool in the world's largest markets,” he said.

Laneve – Building Value on the Natural Integrity of Wool

The Laneve brand will be used by manufacturers committed to working with Wool Partners' subsidiary Wools of New Zealand to ensure compliance with specific standards on farming practice, animal welfare, sustainability, traceability and the environment.

Laneve will make its first appearance on carpet ranges launched by manufacturers in the United States at trade fairs in the coming northern winter.

Iain Abercrombie said Laneve would become a key element in the branding and marketing strategies of the manufacturers involved, supported by a range of promotional and technical services provided by Wools of New Zealand. “The combined programme will raise awareness of the unique attributes of New Zealand strong wool, and over time will help generate the price premium our wool growers deserve,” Mr Abercrombie said.

Wool Supply Agreements – Glen Eden Wool Carpet and Bellbridge Carpets

Glen Eden Wool Carpet and Bellbridge Carpets have committed to wool purchases for manufacture of carpets using the Laneve brand.

The new carpet ranges will be launched at the Surfaces Trade Fair in Las Vegas in February 2010.

Glen Eden's president, Stewart Hay, said he was delighted to reach an agreement that would help build on demand for wool as a sustainable, high-quality raw material.

“We know from customer feedback that wool is highly regarded by affluent and quality-conscious carpet purchasers. We are confident that consumer preference for wool will grow substantially along with the world-wide trend towards sustainable and ethical products. Our ability to provide carpet products that meet those tests can only be enhanced by the new level of integrity and traceability provided under the Laneve brand.”

Glen Eden is a high-end carpet manufacturer and marketer based in Georgia with distribution across the US and in Europe. Glen Eden produces carpet for the residential, commercial, aviation, marine and other sectors – counting the White House, Buckingham Palace, Chase Manhattan Corporation, Disney, Ralph Lauren and the Los Angeles Bel-Air Hotel amongst its customers.


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Jan 2022

Chinese central bank cuts rates on medium-term loans, reverse repos

The People's Bank of China recently cut interest rates of its...

Pic: Shutterstock

Retail | On 20th Jan 2022

Clothing retail sales in US grew 33.1% during holiday season: NRF

Retail sales during 2021’s November-December holiday season grew 14.1 ...

Pic: Shutterstock

Textiles | On 20th Jan 2022

ILO downgrades labour market recovery forecast for 2022

Geneva-based International Labour Organisation (ILO) has downgraded...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Instagram & fashion will go a long way together

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Noemi Sanchez,

Noemi Sanchez

Established since 1846, Evlox is a specialised denim manufacturer with its ...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Phong Phu international JSC (PPJ)
Tommy Hilfiger
Desigual - ABASIC, S.A.
NITI Aayog
International Textile Manufacturers Federation
Lacoste (Wanchai)
BIANCA
C;&A Sourcing International Ltd
Alison Hayes Romania
G-Star Raw C.V.
Chori Company Limited
Esprit Europe Services GmbH
Green Fibre
Huntsman (Singapore) Pte Ltd
Gap International Sourcing Limited
Sportmaster Ltd.
Groz-Beckert East Asia LLP
Lifestyle
T.T. Limited
Brandix Lanka Limited
Lisa S.P.A.
Grasim Industries Limited
Under Armour Global Sourcing Ltd
The Top Form Brassiere Manufacturing Company Limited
Babyshop
The LYCRA Company Singapore  Pte. Ltd
KAS Direct Sourcing
Sportswear Company Spa
Seasalt Limited
Truetzschler India Private Limited
BIMBA ;& LOLA SL
Target Corporation (MN)
Recron Polyester from Reliance Industries Limited
MAS Active / MAS Kreeda / MAS Bodyline
IDH – The Sustainable Trade Initiative
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Sateri (Jiujiang) Fiber Co.,Ltd
Hirdaramani International Export Private Limited
Permoda(Koaj/Armi/Pronto/Bkul)
Gatsby Africa
TESCO INTERNATIONAL SOURCING LIMITED
Amazon China
Reiter India Private Limited
Lululemon Athletica Inc
Vardhman Textile Ltd
Guess Europe Sagl,
Hela Clothing Pvt Ltd
LC Waikiki
J ;& P Coats
Boardriders Asia Sourcing Limited
Rayonese Textile Inc., Division de Culp Inc.
Puma
Restoque S.A.
Walmart
Splash
Maceton Limited
SHAHI Exports Pvt Ltd
Calvin Klein
Gloria Jeans
Benetton Group
Etam Group Strategy Hong Kong Limited
Tory Burch Hong Kong Ltd
Alix Partners
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Landmark Group
Sainsbury's Argos Asia Limited
Varner AS Retail
Arvind Limited
Gokaldas Exports Limited
Chico’ FAS
H;&M Hennes ;& Mauritz (Far East) Ltd
Tchibo GmbH
OVS Hong Kong Sourcing Ltd.
Vianney Textil Hogar S.A. De C.V.
Eastman Chemical Company
KIABI
Lenzing Aktiengesellschaft
Helly Hansen Far East Ltd
PVH Corporation
Rosset ;& Cia Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Asos
Page Industries Limited (Bangalore)
Cat Tuong Real Estate Group Joint Stock Company
Abit
John Varvatos
Aquarelle Clothing Limited
Bluestem Global Sourcing Limited
SYNERGIES HONG KONG LIMITED
Aramark Uniform ;& Career Apparel, LLC

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search