Home / Knowledge / News / Textiles / New Laneve integrity brand to work with leading carpet producers

New Laneve integrity brand to work with leading carpet producers

17
Jul '09
Wool Partners has announced two key developments in the campaign to improve returns to New Zealand strong wool growers.

• A new fibre integrity brand – Laneve – to provide carpet customers in global markets with assurance on the origins of the wool used in their manufacture.

• The first two in a number of new supply agreements expected to be signed with international carpet manufacturers over the coming months.

Wool Partners CEO Iain Abercrombie said the company was currently in negotiation with several other manufacturers interested in similar agreements, which would be announced as they were completed in the coming months.

“This reflects a dedicated programme of market development through Wools of New Zealand, and detailed investigation of the opportunities for New Zealand strong wool in the world's largest markets,” he said.

Laneve – Building Value on the Natural Integrity of Wool

The Laneve brand will be used by manufacturers committed to working with Wool Partners' subsidiary Wools of New Zealand to ensure compliance with specific standards on farming practice, animal welfare, sustainability, traceability and the environment.

Laneve will make its first appearance on carpet ranges launched by manufacturers in the United States at trade fairs in the coming northern winter.

Iain Abercrombie said Laneve would become a key element in the branding and marketing strategies of the manufacturers involved, supported by a range of promotional and technical services provided by Wools of New Zealand. “The combined programme will raise awareness of the unique attributes of New Zealand strong wool, and over time will help generate the price premium our wool growers deserve,” Mr Abercrombie said.

Wool Supply Agreements – Glen Eden Wool Carpet and Bellbridge Carpets

Glen Eden Wool Carpet and Bellbridge Carpets have committed to wool purchases for manufacture of carpets using the Laneve brand.

The new carpet ranges will be launched at the Surfaces Trade Fair in Las Vegas in February 2010.

Glen Eden's president, Stewart Hay, said he was delighted to reach an agreement that would help build on demand for wool as a sustainable, high-quality raw material.

“We know from customer feedback that wool is highly regarded by affluent and quality-conscious carpet purchasers. We are confident that consumer preference for wool will grow substantially along with the world-wide trend towards sustainable and ethical products. Our ability to provide carpet products that meet those tests can only be enhanced by the new level of integrity and traceability provided under the Laneve brand.”

Glen Eden is a high-end carpet manufacturer and marketer based in Georgia with distribution across the US and in Europe. Glen Eden produces carpet for the residential, commercial, aviation, marine and other sectors – counting the White House, Buckingham Palace, Chase Manhattan Corporation, Disney, Ralph Lauren and the Los Angeles Bel-Air Hotel amongst its customers.


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sri Lanka has a good sustainable track record and strong stories to back it

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Yogesh Kanani,

Yogesh Kanani

Incorporated in 1999, Purani Textiless Private Limited is a leading...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search