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Is Eco fashion worth the price tag?

18
Jul '09
Today's consumers are well aware of the threats imposed by global warming, and the necessity for ecological living. But the fact of consideration is the price involved in adopting the lifestyle.

Eco clothing is still at a nascent stage, and requires a considerable amount of money and time for the cotton cultivators to change from conventional to organic crop. Similarly, manufacturers need more investments in machinery for eco clothing.

Eco fabrics are generally more expensive due to the fact that mass production is not practiced currently. Thus, even if the consumer gets what he wants, it turns out to be a big burden on his/her purse and budget.

By taking certain initiatives, usage of organic clothing can be increased. If produced and utliised in a proper way, it has a longer life span comparatively over conventional fabrics.

Manufacturers should focus on making outfits that are stylish, combined with a reasonable price tag. These clothes should also be available in many places to suit the shopping needs of the consumers.

The slogan 'Going Green' is not just concerned with the impact of environment related activities, but also brings about a positive change in the precedence of our wants and needs.

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Fibre2fashion News Desk - India


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