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SCA introduces TENA Moderate Long Pads with Aloe Vera in Canada

23
Jul '09
SCA introduces new TENA Moderate Long Pads with Aloe Vera in selected Canadian retail stores such as Shoppers Drug Mart, Jean Coutu and Loblaws. In the US the product is available at stores such as Wal-Mart, Target and Walgreens.

Aloe Vera, a species of succulent plant that probably originated in Northern Africa, is known for its soothing, moisturising and healing properties. Scientists claim that the plant contains 75 potentially active constituents such as vitamin A, C, E and B12, enzymes and minerals.

“We recognized that many customers appreciate the benefits of Aloe Vera in products such as baby diapers, facial tissues, and lotions. So we wanted to add that little extra to the TENA bladder protection products,” says Lauren Entrekin, Svenska Cellulosa Aktiebolaget (SCA) Product Director for pads in North America.

Consumer tests were held prior to launch with very positive feedback. A majority of consumers stated they were interested in purchasing the product, associating Aloe Vera in the pad with being soft, gentle, and comfortable.

The TENA Moderate Long Pads are designed to accommodate moderate to frequent urine loss. They are soft and contoured for discretion, comfort, and fit.

Svenska Cellulosa Aktiebolaget


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