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Oeko-Tex Certification enhances apparel brand image

25
Jul '09
Many textile mills, brands and retailers make full use of the 'Restricted Substance List' (RSL) to ensure the safety of their products in the textile supply chain. But sometimes, especially in product categories like children-wear, brands want to offer their consumers a third-party guarantee of safety. Oeko-Tex is one of the largest certification programs, which helps take care of the same.

Carmine Carlo Ammirati, Research and Development Director at Alcantara Spa, comments, “For companies in the textile and clothing industry, the Oeko-Tex criteria catalog provides, for the very first time, a uniform, scientifically-founded evaluation standard for the human ecological safety of textiles, against the background of the globalized and extremely fragmented nature of the textile manufacturing chain,".”

He further adds, “Oeko-Tex certification is also a good marketing tool with regards to the consumer as it indicates to interested end-users the additional benefits of safety in context to skin-friendly clothing.

Manfred Wentz, head of Oeko-Tex Certification Body (USA) says, “The modular approach-individual components are tested as well as the final product makes its special. This helps not only for verifications for safety, but also for cost-sharing.”
Oeko-Tex certification can also be used as a marketing tool.

It brings confidence in the minds of the shopper that the apparel has been tested for safety against deadly chemicals and is a skin-friendly clothing.

Click here to read the complete article.

Fibre2fashion News Desk - India


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