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India, a good sourcing option for global market- Alcott Chairman

Aug '09
Italian premium fashion wear brand 'Alcott' intends to source its collection from India and to open a design as well as research & development (R&D) centre in the country by 2010. The company had come into the country last year under a franchise agreement with reality player DLF's retail management arm DLF Brands.

This year, the company is planning to launch its kids-wear collection in the country by the month of September and ramp up retail operations. Alcott Chairman Mr. Salvatore Colella said that the company considers India as a perfect sourcing option for their global market.

The company will probably go for outsourcing of the manufacturing process, even though it would not open its own production facility in India, said the Chairman. But, he did not reveal the investment plans of the company or even the details regarding the expected location of the design and R&D Centre.

Alcott already has three exclusive outlets in Delhi NCR and it has plans to open 20 more stores across the country by next year. This year it will open more 8 stores in India and the big cities such as Hyderabad, Mumbai and Chandigarh are the target cities of the company.

Mr. Colella further said that as the company's men's and women's casual-wear segments have good stand in the market, it is broadening its range by adding kids' category also. In every season, it comes out with the women's collection with 330 styles and with around 290 styles in men's wear segment.

Fibre2fashion News Desk - India

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