In response to customer demand, the world's first certified and traceable non-mulesed merino (n.m.m.) wool brand platform has been launched by The Merino Company (TMC), purveyor of natural fibre, textile and apparel solutions for retailers and brands globally.
TMC's n.m.m wool brand platform is a guarantee that the merino wool is sourced from growers who have a commitment to animal welfare – they must have either never used the practice of mulesing, or have changed their practices and ceased mulesing.
William Lempriere, CEO of TMC said “TMC understands our customers' requirements for merino products that are of the right quality, while also satisfying core values of animal welfare, environmental and social responsibility. We work directly with dedicated woolgrowers around the world enabling us to source exactly the right quality and quantity of certified and traceable n.m.m. products from greasy wool, yarn, and fabric right through to finished garments”.
To provide certainty to customers and unique to the industry, all wool entering the n.m.m brand must have legal declarations from the relevant body or wool grower and supporting verifications from a third party. TMC verifies that n.m.m wool is processed separately and the integrity of the batches is maintained throughout processing.
“We don't accept any forms of mulesing under the n.m.m. brand, including clips, tail stripping, or surgical mulesing. Our n.m.m. wool brand customers are committing to an animal welfare standard, indicating to consumers that they will be receiving a product that is animal friendly” remarked William.
Taking it one step further, TMC can also provide customers with customised web based traceability programs, tracing n.m.m. products from Source to Shop.