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Organic fabric producer receives boost with launch of new line

12
Aug '09
A major business enhancement is being offered by a National Retailer 'Jigsaw' to a small weaving company on the Isle of Mull, as it prepares to launch a range of organic clothing line in the coming month.

Ardalanish Isle of Mull Weavers is producing hundreds of meters of organic wool in order to deliver it to the shop chain Jigsaw for a new line of lady's jackets, skirts, coats and hats.

This women's line will be launched during “Organic Fortnight” that runs during September 5 to September 20. Sales of Ardalanish will see an increase of 25 percent in the current year on account of this organic wool deal.

Ardalanish General Manager, Mr. Alex Connell said that this deal will prove to be helpful to maintain a steady growth rate even during the ongoing economic crisis situation, he said.

The company weaves natural un-dyed wool on traditional looms for the designers and tailors right from Savile Row to the US and its business has increased by more than 350 percent since it started producing organic wool.

A wide range of high-end designer garments have recently been launched by the company, and the traditional lines of sports jackets and waistcoats are available at its farm at Mull as well as online.

Buyers choosing quality cloths, made the overall business to remain unaffected by the economic slowdown, said the GM. Ardalanish processes 5.5 tons of wool in a year, out of which maximum is sourced from local crofters of similar rare breeds.

Retailers started introducing organic textiles into mainstream since 2006, and around the same time the company received the organic certification, which proved to be timely, informed Mr. Connell.

Fibre2fashion News Desk - India


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