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Mr Maran unveils E-Marketing portal for handicraft & handloom goods

Aug '09
The Union Minister of Textiles, Shri Dayanidhi Maran launching the E-marketing Portal for Indian Handicrafts and Handloom products, in New Delhi on August 20, 2009.
With a view to provide e-Marketing facilities for Indian Handicrafts, and Handlooms products, Thiru. Dayanidhi Maran, Minister of Textiles, launched the e-Marketing platform developed by the Central Cottage Industries Corporation of India Ltd.(CCIC), and the Handicraft and Handlooms Export Corporation of India Ltd. (HHEC), here. Tmt. Panabaaka Lakshmi, Minister of State for Textiles, was also present on the occasion. Tmt. Panabaaka Lakshmi, Minister of State for Textiles, inaugurated the design pool.

Thiru. Maran said that e-Marketing has caught the imagination of consumers world over, and it is worth Rs. 37,000 crore annually. With this initiative, we hope to capture a sizable part of this growing market, said Textiles Minister. The portal will host more than 1,000 wide ranging handicrafts and handlooms products with specifications, including origin and place of production, along with high quality graphical display, with a single window gateway for procurement with fast and easy navigation in a customized interface, said the Minister. The portal provides e-payment facility through major Debit/Credit card in a secured environment, and offers online tracking of the shipment along with a transparent redressal mechanism for any disputes arising thereof, said Thiru. Maran.

As committed in the 'Agenda for 100 Days', 1,500 contemporary designs have also been hosted on the websites of Office of Development Commissioner (Handlooms) & National Institute of Fashion Technology (NIFT), which are free, downloadable with technical details and regional language interface, said Thiru. Maran. The designs have an important bearing on the marketing of handcrafted and handlooms products. The contemporary designs will help weavers and artisans to innovate, produce contemporary products and help them in sustaining and capturing markets both domestic and export, said Thiru Maran.

For Highlights of e- initiative Click here.

Press Information Bureau

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