Home / Knowledge / News / Textiles / PWC calls for more focus on producing quality wool

PWC calls for more focus on producing quality wool

01
Sep '09
The PrimaryWool Cooperative(PWC) is asking farmers to "keep the faith" in response to yesterday's announcement of the' no' vote for the wool levy.

"Growers need to continue to produce quality wool as the world is increasingly demanding that the products that are in their homes are made of natural and sustainable products. We are on the cusp of the revival of wool and to walk away now would be foolhardy,” says Cooperative Director Bay de Lautour.

PWC claims that the research undertaken in the United States as a part of the Elders PrimaryWool Just Shorn TM strategy (which is half owned by PWC) clearly shows that people are willing to pay more to know that their product is safe and where it came from.

"Wool is a wonderful product which makes the best carpet - one that is sustainable, natural and beautiful but is also flame retardant and has a range of other health benefits. The Just Shorn programme, that we are part of, is designed to educate consumers' of these traits so that they won't even consider putting synthetic in their homes."

"This vote clearly indicates that farmers do not support past programmes including the concept of their marketing money going to one commercial entity," said de Lautour, "We agree with them. We urged farmers to vote against the proposal to ensure that levy money is spent in a targeted and fair way to ensure that all that contribute to it receive the benefits."PWC is concerned that their campaign against the levy may see the end of other non-marketing related programmes, and looks forward to working with Meat & Wool to see whether Elders or PWC can continue to offer any of those programmes.

"We are pleased that this difficult time is now behind us and are looking firmly to the future," said de Lautour. "Clearly wool growers believe that it is time for a change in how things are done, to do this we need to clear the air, take stock and then undertake a well researched and market driven strategy, if New Zealand is to continue being renowned for its quality strong wool."

Primary Wool Cooperative Limited (PWC) was formed by a group of local farmers in 1974 to increase the returns for wool growers. Over the ensuing 35 years, membership has grown to over 800 and significant investment and involvement has been made in the NZ wool industry. The proven grower owned and controlled cooperative structure remains paramount. PWC has a 50% shareholding in Elders Primary Wool (EPW).

PrimaryWool Cooperative (PWC)


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Oct 2020

US, Brazil update agreement on trade, economic cooperation

The United States and Brazil yesterday signed a new protocol relating ...

Pic: Shutterstock

Textiles | On 20th Oct 2020

China building more competitive mulberry silk industry

China is striving to build a more competitive mulberry silk industry...

Pic: Shutterstock

Textiles | On 20th Oct 2020

CBN invests N120 bn to revive Nigeria's textile sector

The Central Bank of Nigeria (CBN) recently said it had invested over...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Industry could be looking at 10%-15% job losses

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Software Firms, Head honchos

Software Firms
Head honchos

Blockchain technology will shorten lead times

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search