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INVISTA continues to make a splash at Mode City

07
Sep '09
INVISTA exhibits its latest intimate apparel and swimwear innovations featuring LYCRA2.0 garment technology and Xtra Life LYCRA fibre at the Mode City fair in Paris.

Displaying prototypes of intimate apparel garments made by world-class intimate producers Regina Miracle and MAS Holdings, all garments showcased will have incorporated INVISTA's most recent innovation in the intimate apparel world - LYCRA2.0 garment technology. Also profiled at the prestigious event will be Willy Hermann's collection of Superfine fabrics using LYCRAXtra Fine Collection fibre and bonded with LYCRA 2.0 tape.

In addition to the prototypes on display, latest commercial adoptions of swimwear made with Black Xtra Life LYCRA, Xtra Life LYCRA and LYCRA fibres will be showcased on garment rails. Alongside will also be intimate apparel collections made with LYCRA Black, LYCRA Xtra Fine Collection and LYCRA fibres as well as LYCRA fresh FXfabric.

Consumer survey results
Since its introduction to the market last year, LYCRA 2.0 garment technology has generated excitement and positive reviews from consumers and brands alike. A dynamic reader study conducted in 2009 by a leading women's lifestyle magazine involved 185 U.S. women who trialed the Cacique Back Smoothing Bra, exclusively by Lane Bryant, with LYCRA 2.0 garment technology.

The study demonstrated that 80 percent of the respondents rated their overall satisfaction as “excellent” or “good”, and 87 percent rated their satisfaction with the bra's overall style and appearance as “excellent” or “good”. When told that the bra uses LYCRA2.0 garment technology, 86 percent of respondents had a “very positive” or “positive” opinion about LYCRA 2.0 garment technology.

“It's exciting to watch consumers and brands discover the inherent benefits in garments with our LYCRA2.0 garment technology,” said Ninabeth Sowell, global marketing director of intimate apparel and swimwear segment for INVISTA. “It's also encouraging to see that consumers continue to recognize the added benefits that LYCRA fibre brings to a product.”

LYCRA 2.0 garment technology
LYCRA 2.0 garment technology uses heat-activated bonding techniques to enable the creation of stitch-free garments that combine sleek, smooth aesthetics with the LYCRAfibre brand promise of comfort, lasting fit and freedom of movement. Now, INVISTA is offering this innovative technology in a family of three distinct products:

• LYCRA2.0 tape T070 is designed with power and recovery suitable to replace narrow elastics
• LYCRA2.0 tape B040 is designed with the power and recovery for smooth, non-buckling seams. (Both are new products that bond at low activation temperatures, which can reduce the chance of fabric overexposure to heat and can potentially reduce energy usage.)
• LYCRA2.0 film H020 is designed for wide applications where the customer can “cut to shape”, for garments requiring large areas of coverage or curved and custom-sized areas.


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