Home / Knowledge / News / Textiles / Personal Care to invest DKK 40 mn develop new products

Personal Care to invest DKK 40 mn develop new products

30
Sep '09
The Personal Care division of the Aalborg based nonwovens producer expands its capacity in Asia in an effort to match the continued demand in the growing market as well as to develop new products.

Driving the DKK 40 Million investment in the Malaysian plant is the wish to ensure continued ability to supplying high quality nonwovens products to the hygiene industry in the Asian market.

The investment in the expansion of one of the plant's two production lines with an extra beam will add more than 10% to the total production capacity in Malaysia:

"The capacity of the plant will be increased by approx. 4,000 tons per year when the new beam is fully operational - according to schedule in 2nd Quarter 2010", says Managing Director, Mikael Staal Axelsen of Fibertex Personal Care. He stresses that the investment will ensure continued growth in the Asian market while creating the opportunity to develop new products.

Fibertex, which is owned by the industrial conglomerate, Schouw & Co., supplies nonwovens products for the hygiene industry and is considered one of the world's leading and most innovative companies in its field. The product portfolio in Fibertex Personal Care includes a broad range of spunbond and spunmelt nonwovens products for applications in baby diapers, sanitary napkins, adult incontinence and various products for the medical industry.

Although the financial downturn has temporarily reduced the rate there is - opposite most other high income markets - still high growth in the Asian market and it is this growth Fibertex wishes to tap into with the investment:

"We will be able to meet the increasing demand and also be able to supply new products of high quality, says Mikael Staal Axelsen, who expects that further expansions will be required in the future - especially driven by increasing demand from consumers for softer, lighter and more decorative diapers.

Fibertex Personal Care established the plant in Malaysia in 2003 to be able to fully support the strong growth in the Asian region. Today Fibertex Personal Care is among the largest within its field in the South East Asian market and the largest non-Japanese supplier in Japan.

"One reason is that we have managed to develop products that meet the requirement for softer and better products - particularly in Japan. Here quality is considered the most important factor," says Mikael Staal Axelsen.

Managing Director, Jens Bjerg Sørensen of Schouw & Co. is pleased that Fibertex has achieved a strong foothold in the Asian market:

"The investment in Malaysia has been successful from the beginning and with this investment we ensure that the success - one of Fibertex' biggest both in terms of earnings and market coverage - is sustained in the years to come".

Fibertex has received awards for innovation and a very high level of customer service - a result of the high priority given to product development in close cooperation with customers to ensure continued improvement of products.


Must ReadView All

UK international trade secretary Liz Truss (left) and Japan’s foreign minister Motegi Toshimitsu signing the UK–Japan CEPA. Pic: Gov.UK

Textiles | On 23rd Oct 2020

UK, Japan sign economic partnership agreement

The UK and Japan today officially signed the Comprehensive Economic...

Pic: Shutterstock

Textiles | On 23rd Oct 2020

Design EPRs to back circularity in textile sector: EURATEX

Extended producer responsibility (EPR), which aims at ensuring...

Pic: Shutterstock

Retail | On 23rd Oct 2020

ABG & AR Holdings to grow Forever 21 in Latin America

Authentic Brands Group (ABG) and AR Holdings, a leading retail...

Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Akash Sehgal,

Akash Sehgal

Part of retail and hospitality conglomerate Landmark Group in Dubai,...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Bora Akris,

Bora Akris

Realkom, headquartered in Istanbul, is a fully integrated textile company...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search