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Guidance paper on branding of textiles & clothing

23
Oct '09
Recently seven Chinese Departments, which includes China Industry and Information Ministry and the National Development and Reform Commission, have jointly issued guidance on accelerating development of China's own brands of apparel and textile.

The policy paper, advises commercial enterprises to carry out five measures to promote brands in textiles and clothing. They are preferential admission, preferential shelves, preferential information, preferential sales and preferential settlement.

The guidance puts forward an overall objective that by 2015, China will create an healthy, standardized market and social environment for the development of China's own brands of clothing and home textiles.

It will also cultivate and develop a group of clothing and home textile enterprises with independent innovation as the core, well-known brands as symbols, and with a strong competitive edge.

Along with which, independent brands of apparel and home textiles should significantly increase their shares in domestic and international markets; China will also form a number of independent brands of apparel and home textiles with international influence.

Fibre2fashion News Desk - China


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