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New marketing campaign reinforces NYIGF's unique benefits

24
Oct '09
Building on the momentum generated by a successful summer market, the winter 2010 edition of the New York International Gift Fair(NYIGF) will introduce some 600 new and returning companies to its ranks - including major brands as well as industry newcomers - and will strategically position international companies throughout the Fair's eight divisions. Overall, NYIGF will feature a depth and breadth of style-focused resources from 2,800 exhibitors, presenting 100,000 lines in some 400 product categories.NYIGF runs Saturday, January 30 through Thursday, February 4, 2010, at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94.

To reinforce NYIGF's unique positioning as the style and design standard-setter among gift and home industry events, a new marketing campaign has been launched for the winter 2010 market. Aptly named "New Rules," the campaign is fresh and contemporary and features both a re-designed NYIGF logo and examples of cutting-edge products on display at the Fair. The new look will flow from all print and online marketing materials through to onsite signage.

"What sets NYIGF apart is its dynamic atmosphere, its emphasis on evolving trends and the access it affords to unique and new resources," said Dorothy Belshaw, NYIGF director and GLM senior vice president."This event sets the bar for style and sophistication among U.S. gift and home markets."

This winter, many of NYIGF's eight divisions will welcome companies brand new to the show, as well as others returning after an absence from the market. In addition, NYIGF will continue to present the industry's largest collection of international resources, with more than 300 companies from nearly 40 countries worldwide. Complete details about international participants and newcomers to the Fair will be announced in coming weeks.

A new initiative launching at the winter market is The Licensing Gallery @ NYIGF an exhibit area featuring some 30 companies offering art and design for sale or license.Through the gallery, home and gift manufacturers will gain exclusive access to artwork available for ready application to gift and home products.

Strategic groupings of product categories in two NYIGF divisions will facilitate the sourcing process for buyers during the winter market: Within Handmade, artisans with products Handmade in the USA will expand and consolidate in the Javits Center's "1D" hall and ethnic craft, sourced globally, will be grouped together in the "1E" hall of the Javits Center; and handmade personal care products will be consolidated on the EX·TRACTS exhibit floor.

Beyond exhibits, NYIGF participants can enjoy several industry functions taking place during market week, including: the Gift For Life Stakes Are High Casino, a fundraiser on Sunday,January 31, benefitting DIFFA: Design Industries Foundation Fighting AIDS; A Night on Broadway, featuring HAIR on Tuesday, February 2, and the 2010 Housewares Design Awards Gala & Ceremony on Wednesday, February 3. Market participants also can enjoy market-week admission to the New Museum of Contemporary Art, compliments of NYIGF and its partner showrooms located at 230 Fifth Avenue, 7 West 34th Street and 41 Madison Avenue.


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