>>
Home / Knowledge / News / Textiles / BASF launches Polyurethane Solutions brand

BASF launches Polyurethane Solutions brand

13
Nov '09
The BASF brand is about to become more visible now for BASF's polyurethane customers all over the world. With the launch of the new Polyurethane Solutions brand and associated harmonization of branding across European affiliates, BASF showcases the benefits of the global Verbund for PU customers: Polyurethane Solutions stands for customer focus, innovation, flexibility, consulting and problem solving expertise, and excellent product quality from a global network of more than 35 BASF system houses.

Customers all over the world experience first hand the company's customized consulting and development services in polyurethane systems and specialties whenever they do business with BASF's polyurethanes specialists. Polyurethane Solutions brings BASF close to the customer, providing local support to help customers become even more successful. "It also gives customers all over the world access to BASF's expertise, problem-solving skills and extensive presence in many key industries," comments Jacques Delmoitiez, head of BASF Polyurethanes division.

The new branding intensifies BASF's market presence in polyurethanes and harmonizes branding for the BASF affiliate Elastogran GmbH in Europe by using the BASF corporate brand for all Elastogran sites. BASF will continue to use the Elastogran name to market polyurethane services in Europe in the PU Solutions Elastogran brand.

"BASF is not only a reliable globally leading manufacturer of PU basic products, but also offers customers in every part of the world the support they need to optimize product performance, especially regarding customized PU system solutions," Jacques Delmoitiez continues. "Our customers benefit from the wide-ranging applications and positive features of polyurethane as a specialty plastic – as well as BASF's extensive global knowledge and experience."

In the highly service-oriented polyurethane systems and specialties business, experience and expertise are what customers require. With its network of system houses, BASF offers fast local support in the development of individual solutions, including technical service, sales and marketing. BASF ensures reliable supply of basic polyurethane products like MDI, TDI and polyols on a global scale from the company's world-scale plants.

Polyurethanes are used in a vast range of products. They make life more convenient, safer and enjoyable – and help save energy on a sustainable basis. Polyurethanes enable architects to design buildings with better insulation and allow car manufacturers to build more attractive, lighter-weight vehicles. BASF's PU customers also include top suppliers of sport and leisure footwear, mattresses, household appliances and sports equipment.

BASF is the leading supplier of polyurethane basic products, systems and specialties. With its global network of more than 35 polyurethane system houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries. With its world-scale plants BASF secures its leading market position in the manufacture of polyurethane basic products in all regions of the world.

BASF


Must ReadView All

Pic: cf.kizlarsoruyor.com

Apparel/Garments | On 6th Dec 2021

All Turkish goods to be labelled ‘Made in Turkiye’

All goods produced in Turkey, including clothing for exports, will be ...

Pic: Jaroslaw Baczewski | Dreamstime.com

Textiles | On 6th Dec 2021

Global cargo demand up by 9.4% in Oct 2021 over Oct 2019: IATA

Global demand was up by 9.4 per cent in October 2021 compared to the...

Pic: Phanthit Malisuwan | Dreamstime.com

Textiles | On 6th Dec 2021

NCTO offers key policy recommendations to support US industry

In a written testimony before the US House Ways and Means Trade...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search