B&B found creative winter solution for Denim Base

16 Dec '09

5 min read

The architectural masterpiece will – as was announced during the premiere of BREAD & BUTTER in summer 2009 – enable the unconfined use of the roofed airfield in winter. And through the integration of the new destinations on the open airfield, an additional new exhibition space of about 5,000 square meters will be generated for the Denim Base.

Karl-Heinz Müller, Managing Director BREAD & BUTTER GmbH: “We are very glad to present the new winter concept of the Denim Base to our exhibitors and visitors! The solution is not only functional and aesthetically fits BREAD & BUTTER's overall concept perfectly, but it also enables us to extend further areas, where exhibitors and their brand worlds can present themselves extensively and in the largest space available. Our team of architects and System 180 have created an impressive concept, which will unfold its full creative power in reality during the event in January.“

Ulrich Weingärtner, Director Event Architecture BREAD & BUTTER GmbH: „We accepted the challenge of temporarily closing an area of 5,000 sqm and solved the problem in a filigree, aesthetically high and sophisticated way. The respectful handling of the building, high functionality and energy efficiency were always given priority.“

Andreas Stadler, Managing Director System 180 Stahlrohr Entwicklungs- und Vertriebsgesellschaft mbH: “System 180 has experience in the planning of temporary builds, however with a construction of this calibre even we are approaching new ground. The modular construct requires enormous precision in planning and logistics, and at the same time it offers immense advantages concerning storage costs and sustainability. In unison with BREAD & BUTTER, we can show that Berlin is not just a creative pool but also has command over tangible resources for really ambitious projects on a large scale. That's a good sign for the location and portrays signalling power to the outside.“

BREAD & BUTTER GmbH

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