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JWT launches Flyer's Collection

19
Dec '09
Just in time for the frantic holiday travel season, JWT New York has unveiled The Flyer's Collection: a line of exclusive (and fictional) travel products that make flying any airline a somewhat more JetBlue-like experience. These products are offered at The Flyer's Collection pop-up store in Manhattan's Meatpacking District, and in a gift guide on Facebook.

Some of the products include:

• The Extrago Sherpa Shirt - the suitcase you can wear instead of paying to check
• Leather in a Jar - instantly transforms ugly '70s fabric into something not entirely unlike JetBlue's luxurious leather seats
• Depth Goggles - to provide the illusion of legroom
• The Flight Eraser - to erase the memory of a bad flight
• The Knee Jockey - a bra for your knees
• The Marshpillow - provides both comfort for the uncomfortable and a delicious snack for the hungry

While the products are fake and the store is never actually open, the Flyer's Collection was designed by JWT to highlight how JetBlue is making flying better for everyone, even if you're not actually flying JetBlue.

JWT New York


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