Reliance Footprint ties-up with Japanese sporting major
15 Jan '10
4 min read
ASICS will provide adequate training to the in store staff to understand the brand and the product range and pass on the same benefits to customers. ASICS experts will be visiting India for staff training and during special events and promotion times like the Standard Chartered Mumbai Marathon later this week and during other consumer connect programs.
ASICS is the official footwear partner for the Standard Chartered Mumbai Marathon. The brand has been participating in the marathon worldwide and now makes its debut in India with its partnership with Reliance Footprint. “ASICS sponsors many nationally ranked American college athletic men's and women's teams, as well as the national teams of countries like Argentina, Brazil, Italy, Spain etc. We also sponsor individuals and teams that compete in the sports of volleyball, football, netball, athletics, cricket, tennis, triathlon, and wrestling. ASICS was the official apparel sponsor of the 2006 Winter Olympics held in Italy. And this year we debut in India with the Standard Chartered Marathon in Mumbai on 17th January 2010.” added Mr. Yanagidani, Deputy General Manager, Sports Organization Team, Promotion Department, Marketing Division ASICS.
The key technologies on which ASICS focuses are the Impact Guidance System (IGS) which employs linked components that enhance the foot's natural gait from heel strike to toe-off, Biomorphic Fit Upper to reduce buckling and the potential for irritation and Gel for shock absorption, vibration isolation, excellent cushioning, durability and feel, due to its softness and superior physical characteristics. For a first in India, the exclusive brand outlets would have 3D foot measurement machines which would analyze the foot length, arch height, etc. The Reliance Footprint stores would also have the portable and smaller version of the foot measurement machines.
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