Home / Knowledge / News / Textiles / Famed Kancheepuram silk fabrics to get makeover

Famed Kancheepuram silk fabrics to get makeover

20
Jan '10
75% of Zari comes from Gujarat where it's a cottage industry; the rest comes from the government-owned Tamil Nadu Zari, which is one of its kinds in the country. While smarter blends in the zari are helping producers trim costs, there's also a risk of fakes in the market.

To help, preserve the authenticity of Kancheepuram saris, the industry was registered under the Geographical Indication (GI) Act. The GI status means that any saree sold as a Kancheepuram saree should follow the prescribed weight, quality and zari norms and should be woven in that district only. Anyone selling fakes can be booked under the Act.

On the design front, both private players and handloom cooperatives are enlisting the expertise of the National Institute of Design (NID) Ahmedabad, and National Institute of Fashion Technology (NIFT) Chennai, to churn out designs that would appeal to young, affluent consumers.

Diversification into garments other than the ubiquitous saree is another trend that's taking shape. Silk bed sheets and pillow covers are being sold mainly to the hospitality sector.

Click here to read the complete article.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Mar 2020

Worldwide lockdowns, stimulus shots, raised PPE production

The global response this week to the unfolding COVID-19 crisis saw...

Pic: Shutterstock

Apparel/Garments | On 28th Mar 2020

Vietnam may outdo Bangladesh as 2nd largest RMG exporter

Though Bangladesh is now the second-largest garment exporter...

Pic: Shutterstock

Textiles | On 28th Mar 2020

Morgan Stanley rules out economic depression

With COVID-19 badly damaging the global economy, Morgan Stanley...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

GenNext is slowly but surely adapting to global trends and practices

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search